10 Creative Ways to Use Pinterest for Marketing. Pinterest is growing at record speed as more individuals and businesses are paying attention to this unique, image-based social networking platform. While Pinterest’s terms of service clearly state that direct sales content is not allowed on the site, that doesn’t mean businesses can’t get creative and use Pinterest to build their brands and drive revenue.
Here are 10 creative ways that you can use Pinterest in your social media marketing mix. Indirect Marketing with Pinterest Like most social media tools , Pinterest is great platform for indirect marketing purposes. Pinterest is a visual social bookmarking tool where members “ pin ” images and videos that they find online to virtual pinboards where other members can “repin,” like, and comment on them. It’s free and easy to use. 1. 2. 3. 4. 5. Integrated Marketing with Pinterest 6.
For example, online contests should “live” on your business blog or Facebook Page, not on Pinterest. 7. Direct Marketing with Pinterest 8. 9. 10. Pinterest: An Introductory Guide for Marketers. Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No. 3 social site on the web (total visitors), just slightly ahead of LinkedIn.
Massive growth and popularity prove Pinterest is a wise avenue for your next marketing dollars. But how can you use it? Pinterest: A Guide for Marketers One of the first things you need to understand about Pinterest is what the heck it is. Pinterest allows users to create customized themed boards to pin their images, video and other objects to. Demographics Hitwise classifies Pinterest users into three categories: Boomers & Boomerangs: Boomers and Boomerangs are a contemporary consumer segment consisting of baby boomer-aged parents and their grown-up children living under the same roof.
As far as gender goes, a large percentage of the users on Pinterest are women. Benefits Traffic Sales Reach Summary. Howtousepinterestforbusiness.pdf (application/pdf Object) How to use Pinterest for Marketing Success. Pinterest – the virtual bulletin board that allows users to store and share images and links they find interesting or inspiring – grew to over 10 million active users faster than any standalone website. It immediately secured its place as the social media darling of 2012, and for good reason. But as a business owner or marketing manager you may be wondering, “Is Pinterest right for me?”.
We’d advise it’s time for you to consider Pinterest as an integral part of your social marketing effort, right next to the Big 3 - Facebook, Twitter, and YouTube. Here’s why: businesses that have effectively used Pinterest as a marketing tool have experienced higher referral traffic, higher quality leads, more sharing through Facebook and Twitter, and increases in sales. Read on to learn how you can successfully market on Pinterest, and follow the example set by the companies that have increased their social reach and sales as a result. @BostonMike. How to Use Pinterest for Marketing Strategies. Pinterest is a hot Social Networking platform offering those who master it an opportunity to get ahead of the curve and capitalize on the staggering growth of Pinterest.
Here are some more advanced approaches to Pinterest marketing. 3 Primary Pinterest Marketing Strategies To manually promote your Pinterest account you need to connect and interact with others. Here are the primary 3 Pinterest MarketingStrategies: 1. Repin 2. 3. Any repin on Pinterest will give you opportunities to drive traffic. Making comments is a great Pinterest marketing strategy that can drive traffic too. When you follow others on Pinterest you definitely will have the potential for driving more traffic. Your Pinterest Marketing Brand If you log onto Pinterest and put “Phil Stone” in the search box and click the category, “People”, below the search box you will get to my account by clicking on my picture.
Avoid excessive self promotion. Pinterest marketing is sure to change as the program matures. Connect: Authored by: