8 Ways to Make your Website Optimized for Pinterest. By now you’ve heard about Pinterest, the social site that allows people to share images and videos, follow boards and people, and re-pin stuff they find interesting. And you’ve probably read a few articles about how to use Pinterest to promote your cause, raise money, and find new audiences.
But have you prepared your organization’s website for interest? Why should you care about Pinterest? First of all, why should you give an owl’s hoot about Pinterest? There’s a massive party over at Pinterest. Meanwhile, at your website… Pinned by Laura At first glance, it might seem that there’s no relationship between the Pinterest party and the snoozefest on your website. You have goals like: Getting new visitorsGetting visitors to stick around longerGetting visitors to share your goods with their friends If you take a look at these these goals, you’ll notice that they all have one thing in common: Shareable content on your website. How People Use Pinterest to Share Content on a Website. Stop Using Pinterest for SEO and Start Optimizing for Pinterest Search.
I’ve already talked about how to resurrect old content with Pinterest, but this month I want to talk about how Pinterest is changing the way many people use the internet and search. It used to be that I would utilize Bing for any searches that didn’t require a lot of heavy lifting from an engine standpoint.Things like recipes, gardening tips, DIY stuff, would be at the forefront of my Bing queries because I knew I didn’t care that much about the result and it earned me some Bing Rewards in the process. But with the introduction of Pinterest I have found myself using Bing less and Pinterest search more, which got me thinking a bit about how other users are using Pinterest and how it may be changing the way people search on the internet.
As Jordan Kasteler recently pointed out in his Search Engine Land article, Pinterest is not the SEO silver bullet, so let’s just stop it already. People aren’t joining Pinterest to socialize or catch up with old friends. More articles by this author. Don't Just Pin Images, Optimize For Pinterest Search With Purpose. If you’re a retailer and want to boost traffic and conversions, an image SEO strategy using Pinterest can provide great results fairly quickly. Pinterest activity will not only increase your referral traffic, it can help you connect with your customers and prospects in a mutually beneficial way. In case you haven’t noticed, it’s the age of images in search, as so aptly put in AdAge Digital’s recent article, In Age of Pinterest, Instagram, Marketers Need an Image strategy. Pinterest, currently hot after two years on the Web, has over 11 million registered users, 9 million of which are monthly active Facebook-connected users. It’s the only social networking site with a predominantly female audience.
With over 100 million unique monthly visits (MOVs) in February, Pinterest is one of the fastest growing sites on the Web. Experian Hitwise put Pinterest among the top 30 websites in the U.S. Pinterest Drives Retail Sales Pinterest Demographics A large percentage of Pinterest users are women. 10 Tips for Pinterest Search Engine Optimization. Sage Lewis | March 12, 2012 | 21 Comments inShare171 If you want to take up greater search engine results pages real estate, you need to position your Pinterest images on the search engines. Without a doubt, Pinterest is the flavor-of-the-month website.
People are talking about it all the time, so I thought it might be interesting to look at Pinterest from a search engine optimization perspective. As I was getting ready to write this column, I was talking to Greg Habermann about it and he asked an important question: "Why would anybody care to optimize Pinterest? " That pretty much threatened to derail my entire column for the day. One reason for wanting to optimize your Pinterest pins is to take up greater search engine results pages real estate. Another reason is that you never know how the search engines will value social media listings down the road.
Based on what I have seen anecdotally, most Pinterest boards and pins don't rank well for the phrase they have targeted. 18 stats to sell your boss on Pinterest. In December 2011, I wrote a post that asked 15 Pinterest power users their thoughts about the emerging platform. At the time, Pinterest was still a niche social network. Now, it's on its way to becoming the "it" social network of 2012. Shel Holtz recently confirmed there are now more than 50 million blog posts referencing or featuring Pinterest. Wow! But the growth isn't all hype. With all this hype, people may ask you, the social media person, questions. 1. 2. 3. 4. 5. 6. 7. Etsy (53,784 followers) Real Simple (34,517 followers) HGTV (17,824 followers) Kate Spade (16,371 followers) Better Homes and Gardens (15,127 followers) Whole Foods (14,217 followers) ModCloth (11,813 followers) West Elm (11,547 followers) Nordstrom (9,886 followers) 8. 9. 10. 11. 12. 13.
Mississippi Alabama Kentucky Tennessee Minnesota Iowa Missouri Nebraska South Dakota North Dakota 14. 15. 16. 17. 18. Arik Hanson is principal of ACH Communications. (Image via) What is Pinterest and How Can It Help my Business? - The Link Builders. Feb 17, 2012 inShare5 Unless you’ve been living in a cave for the past few months you have probably heard of this up-and-coming new social media site called Pinterest. If you’re female you have known about this image-capturing site for months. If you’re a guy, you may be confused as to the purpose of this site which you may be hearing about for the first time. The purpose of Pinterest is to “pin” images – and the site has gained huge popularity. Pinterest is an image bookmarking site.
Here’s how it works: 1) When someone likes an image on a website they can pin it back to a board they’ve created on the Pinterest site. 2) Individuals can see pins by people whose boards they are following, or by searching through the most popular pins (most repinned), by category, by search term, or by price. 3) Every image has a comment area, link, and options to like or repin. Clearly, Pinterest’s ability to become a leader in referral traffic is already established.
Repinning: Social Media: Links: