Low cost online Lead Generation, Landing Pages - Landing5 Pricing. Basic Professional Enterprise Individual salespeople, very small business owners and entrepreneurs Small businesses, and clients with more leads Large organizations $49/month $89/month $700 and above.
Lead Generation - Landing Page HubSpot May2009. Build a Lead Generation Website - Buzzoodle. Lead Generation - Ten Tips for Landing Pages. Editor’s Note: The next in our series of guest posts from SEM professionals comes from Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com. With Jon’s B2B software marketing expertise, excellent work both on his blog Modern B2B Marketing and as a contributor on Search Engine Land, I asked if he could write up a guide for search marketers that would provide actionable advice for readers on the topic of landing pages. Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale.
This means that B2B companies must focus on converting clicks into leads as much as they focus on getting clicks in the first place. Landing pages are critical to making this happen. 1. 2. 3. 4. SEO Landing Page Conversion Optimization Tips. Conversion Rate Optimization. Who Is The Best Landing Page Optimziation Person You Know. 7 Best Practices for Landing Page Optimization - Web Analytics World Blog. Increase Landing Page Conversion Rates. Landing Page Best Practices. Webtrends Lead-Gen: A Lesson in Cool Simplicity.
Today’s landing page example comes from WebTrends.com, a web analytics company.
It’s a great demonstration of how to make B2B lead capture simple and clean. Type of Landing Page: Lead GenSource: WebTrends.comBuilt Using Unbounce: No Landing Pages Elements Infographic: Visual aids on a landing page are “worth a thousand words” and can improve understanding among the attention-challenged internet generation. In this instance I’m not sure I completely get what it’s trying to demonstrate, but the intent is good, and stylistically it captured my attention.Directional cues: The arrows in the diagram are used to show the flow of information within the infographic. Why I Like It Final Thoughts I would prefer to leave the form CTA button as the only thing that is shown in blue – simply to amplify its attention as the only interactive component (aside from the privacy link) – but that’s a very minor point unlikely to have an impact on conversion with a page this simple. The Perfect Landing Page. 12 Landing page Tips and Examples > Smart Insights Digital Marketing.
Discussion of web design in companies who don't know the power of landing pages still often focuses on the home page.
But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to drive visitors to a site. So this prompts the question, which factors make for the most effective landing page? Is a 'Perfect Landing Page' possible? This post gives a summary of my top 12 tips and places to look to find more examples.
Salesforce.com - an example of the evolution of the Perfect Landing Page? To illustrate these tips, I'm going to use an example I've used in training many years - it's the Salesforce.com lead generation page for its CRM service targeting searchers who are looking for CRM systems. 10 Best Practices for Website Landing Pages. Creating relevant experiences is the goal of good web design.
From landing pages to online advertising, a company's marketing strategy is just that, strategic. Or at least it aims to be. But how can you ensure that you are optimizing an exceptional online experience for customers that is also producing high return on investment? Being that the web is ever evolving to reflect users' behaviors, there isn't a magic pill. Yet, you can follow the guidelines put out by Sitewire Marketplace Solution, an interactive marketing leader. Their top ten best practices for landing pages encourages companies to make smart marketing choices, which will not only engage the user but be able to show higher ROI. Unify the Intent – Landing pages perform best when the content is promotion-based. As much as we say it, we can't say it enough: the economic burdens facing all of us demand that we do more with what we have. 20+ HTML Landing page templates for your business.
Spark – The Perfect Landing Page.
Is a good solution because it distills what is great about your product by giving customers a bird’s-eye view of the features and benefits they are getting. SMX Advanced: Landing Page Myths.
Web Design Best Practice Guide. Landing Page Best Practices: the definitive guide (with infographics) We (at Visual Website Optimizer) are starting a series on the blog where the experts in A/B testing, landing pages, conversion rate optimization will share everything they know about how to increase sales and conversions online.
If you know someone whom I can interview or want to contribute a guest post yourself, please shoot me an email at firstname.lastname@example.org. 7 Habits of a Highly Effective Landing Page. Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Landing pages broker the exchange of information between you and the interested party. Combining an eye-catching offer button with an effective landing page can turn what was once just web traffic into a steady stream of leads for your sales team. 1.
Pass the Blink Test - Visitors to your site will often make the decision of whether or not they’re going to fill out your form before the page even finishes loading. 2. 3. 4. 5.