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Google Rich Snippets

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GoodRelations Snippet Generator. GoodRelations is a powerful yet simple technique for putting rich data snippets about your business into your Web pages. This makes the unique features of your products and services more accessible for the latest generation of search engines (e.g. Google or Yahoo SearchMonkey), novel mobile applications, and browser plug-ins. Plus, it brings positive effects on existing search engines. With this tool, you can create such snippets using the W3C RDFa format for simple copy-and-paste. Just insert them into your Web pages and update the XHTML/HTML page header markup, as explained below. It will pay out. Step 1: Create rich snippet for your company Step 2: Create rich snippet for your shop or store This step is necessary only if you maintain a shop or store location.

If you would like to provide a more granular description of your opening hours, then you should consider customizing the gr:OpeningHoursSpecification code section according to your needs. A) Set DOCTYPE to XHTML+RDFa 1.0: 3. Or. Rich snippets (microdata, microformats, and RDFa) - Webmaster Tools Help. Rich snippets (microdata, microformats, RDFa, and Data Highlighter) Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query. If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song.

These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages. Three steps to rich snippets: 1. Google suggests using microdata, but any of the three formats below are acceptable. 2. Google supports rich snippets for these content types: 3. That’s it! Use HTML markup if... Integrating Google Rich Snippets Into a WordPress Theme. We're all familiar with the way Google presents search results – with a page title and a little snippet of text for each result. With Google Rich Snippets we can add useful information to the web search result snippet to make it stand out from other results and ultimately attract more visitors. While there are already plugins that provide this kind of functionality in WordPress, there are situations when relaying on a third party plugin is not advisable.

In this tutorial, we are going to integrate the microdata format into WordPress theme markup to display a culinary recipe, and make it compatible with Google Rich Snippets' requirements. Introduction to Google Rich Snippets Let's take a look at an example of a rich snippet: I've highlighted for you the snippets of additional information that Google "reads" from the page. The snippets for each content type look slightly different and provide information relevant to the specific content type. How to Enable Rich Snippets?

The Setup That's it! FAQ: Rich Snippets - Google Webmaster Help. Q: Why doesn't my site show rich snippets? I added everything and the test tool shows it's ok. A: Google does not guarantee that Rich Snippets will show up for search results from a particular site even if structured data is marked up and can be extracted successfully according to the testing tool. Here are some reasons that marked-up pages might not be shown with Rich Snippets: The marked-up structured data is not representative of the main content of the page or potentially misleading.Marked-up data is incorrect in a way that the testing tool was not able to catch.Marked-up content is hidden from the user.The site has very few pages (or very few pages with marked-up structured data) and may not be picked up by Google's Rich Snippets system.Q: Does using rich snippets affect my site's ranking? A: No. Q: How long does it take for rich snippets to be visible?

Q: My site has a very specific design and the information that I would like to display in the rich snippets will ruin it. A Visual Guide to Rich Snippets. Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site. A few benefits of rich snippets include: 1) Drawing a user's attention to your relevant result. 2) Providing instant information as related to their query. 3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.

For companies leveraging content strategies, there's an especially large benefit of having mark up for authors being displayed in the SERPs with the emergence of AuthorRank. As another example, "do" based queries, such as going to a concert or event, can end up displaying results from ticket sites that have a quick and instant snippet breakdown to help them in the purchasing process. Enjoy! Feel free to display this Infographic on your site. Webmaster Tools - Rich Snippets Testing Tool.