36 Must-Read Local SEO/Google Places Resources from 2010/2011. At the end of 2010, Google propelled local SEO to new heights by not only showing local results for search queries with a local modifier (e.g. [seo london]) but letting local results dominate such queries. Additionally, Google shows local results from Google Places by default, without users even adding a geographic signifier. So when you search for for [hotel] from London, you will be directed to hotels in London. This means that there is a lot of opportunity, commotion and confusion in the SEO industry and the webmaster community right now. Local SEO differs significantly from conventional organic SEO. While I am not specialized in local SEO like others are, I try to keep up with the changes and read a lot about Google Places and local SEO, the result of which is that I have collected quite an impressive number of related bookmarks.
Tools While there are plenty of SEO tools out there local SEO are still rare. Google Places Analytics Citations Ranking factors ‘How To’ articles. Add a listing - Places Help. If you're a business owner and want to add a listing for a single business location, read the instructions below. You can add up to 100 single listings; if you have more than 10, you'll need to add the listings as a bulk upload. We'll give you all the details you need about adding your local business listing, but keep in mind that there are three general steps before the listing for your business will appear on Google: Submit your information, from basic contact info to photos and video. Verify the listing by phone or postcard. Wait for the listing to appear on Google. Verification will take up to two weeks. Sound simple? Visit Google Places. Once you've submitted your business information, you'll be asked to verify it before it goes live. You can see the local business listing live on Google by signing into your Google Places account and clicking See your listing on Google.
Multi-Language Locations. Getting started - Places Help. Why verify your business with Google Places? Once you've verified the local listing for your business, you can enhance it by adding photos, videos, coupons, and even real-time updates like weekly specials. Verifying the listing gives you the opportunity to share even more information about your business with Google. How it works Google uses data from many sources to compose local business listings. Each listing includes information from one or more sources, such as third-party providers, user edits, and verified business owner records. To make sure the basic information you submit is accurate, we'll ask you to verify it first by entering a PIN that will be sent to either your business address or phone number. You can add other information to the local listing too—such as a description of your business, photos, reviews, or information about hours. Before you get started, there are a few things to keep in mind: Right now, Google Places is available for businesses in only certain countries.
Deploying Google Places SEO for Multiple Locations and One Website. Popular Today in Business: All Popular Articles Our previous post on Google’s local search algorithm laid out step by step how to optimize a company’s local Google page in order to maximize rankings in the search engine results page (SERPs). However, companies and organizations with multiple locations and/or providers have a unique set of challenges for local optimization that weren’t addressed. Additionally, many companies with multiple locations only have one website. Local optimization efforts for multiple locations can run into issues with Google if certain precautionary steps aren’t taken. Google has a vested interest in not promoting spam and Google local listings for multiple locations can appear spammy if optimized incorrectly.
Below is a list of considerations that will improve the chances of a local optimization campaign being successful for those companies and organizations with multiple locations and/or providers. Dr. Original Address: Optimized Address: Dr. Dr. Ranking in Google Places - A Definitive Guide to Google Places SEO.