The Myth of Perfect Conversion - by Tim Ash. Don’t make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. That would be a delusion. The mythical 100% conversion rate simply does not exist. There are three types of visitors to your website: Noes — Those that won’t ever take the desired actionYesses — Those that will always take the desired actionMaybes — Those that may take the desired action You should completely ignore the first two and concentrate on the last group. Let’s examine this more closely. 1. Some visitors to your website are not prepared to take action. 2. There is also a group of visitors who will always take the desired action. Still others have searched far and wide and have been able to find only your company as a viable answer to their immediate and burning needs. 3.
The final group of undecideds contains a wide variety of people. Unless your website is truly ineffectual, you are already converting some of the maybes.
12 Steps to a Better Landing Page - Infographic - Web Analytics World Blog. Loved the latest YouMoz post on SEOmoz by Oli Gardner (Co-Founder of Unbounce.com) who combines 2 of our favorite topics together: Infographics and Landing Pages. Oli provides a 12 step infographic detailing how to rehab your landing pages. Landing page tips and infographic below: One Page Per SourceA/B TestingAd Message MatchContext of UseVideos Increase ConversionDirection CuesData vs. ConversionEdit RuthlesslyEnable Social SharingTrust & Social ProofOne Page – One PurposePost Conversion Marketing.
Landing Page Templates | Landing Page Template. Intro and Landing Page Best Practices | Viget Engage. Website Conversion Rate Optimization. Google Website Analytics Consultant. 84 Tips For A Killer Landing Page Design | Blue Fountain Media Blog. Google's recent move to enable call tracking from mobile landing pages once again reinforces the importance of developing solid landing pages. Now, by installing a snippet of code on these pages, marketers can track these metrics without a specialized call tracking number from Google. * The following post originally appeared on the BFM blog in 2010.
A few members of the Blue Fountain Media team asked me to put together a few tips for landing page optimization, so I figured why not go all the way and make an extensive list of tips all in one place. What I am considering as a landing page here is a page that resides outside of your website, as a page to send targeted traffic, typically from advertising. I have grouped my tips by "principles", "elements", "writing", and "design". If you have more to add, please comment on the post or @reply me on Twitter!
Principles Elements Design Writing Write copy that is grammatically correct. For More: SEO Landing Page Conversion Optimization Tips. Conversion Services | Google Website Optimizer Authorized Consultants.