“You’re safer on the bicycle than on the sofa!” I recently had lunch with my friend Mike Rimoin who works at Commute Seattle and I told him about this cool public health campaign that I learned about in Copenhagen.
He asked me to e-mail him a link to the image, but I decided all my dear readers might enjoy seeing this brilliant marketing piece designed by the Copenhagen Public Health Department. Here’s a translation thanks to Copenhagenize: “You won’t believe it…You’re safer on the bicycle than on the sofa!” “Lack of daily exercise is harmful to your health, while physical activity keeps your body healthy. Cycling extends your life – daily exercise for a minimum 30 minutes extends your lifespan by up to five years.”
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International cycling.