The 3rd Annual Pharmaguy Social Media Pioneer Award. If you are a regular reader of Pharma Marketing Blog, you know that I generally do not like awards sponsored by pharma trade publications (see “Awards.
What Are They Good For?”). Such awards are somewhat suspect because of the inherent conflicts of interests involved -- the winners tend to be the agencies that advertise the most in the sponsoring publication or that purchase big page ads announcing that they won the award. The Pharmaguy Social Media Pioneer Award Defenders of pharma “social media” site awards insist that we must reward even the most elementary attempts that pharma is making to have online conversations despite all the regulatory obstacles that they face. I agree. But instead of having awards for the work product, why not give awards to the pioneers who have lead the way to create these sites? Sometimes, pioneers work "behind the scenes," making it possible for their colleagues to develop customer-facing social media projects. What's With the Hawaiian Shirt? Is a Rush to Revenue Hurting Your Marketing Innovation & Domination? Here’s a familiar scenario with many companies that have tactically approached social media marketing: ”Let’s stop wasting time with this social media mumbo jumbo.
We need to increase sales, grow revenue and sign up more customers!”. On the other end of the spectrum you might hear, “Social media marketing is too difficult to measure, it’s early days. So let’s keep investing and eventually we’ll be able to see our return.” Neither attitude has the best long term interests of the business in mind. Clearly there are few businesses that don’t want to increase sales and conversions, but is a singular focus on revenue, especially in today’s world of connected consumers, actually helping bottom line business results or creating a longer term disadvantage? Winning battles without also winning hearts and minds can lose the war.
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Built on the ever-expanding Facebook, CooponTree offers customers the ability to market their products and services to the social network’s 800-million-plus user base at minimal expense. San Diego, CA (PRWEB) May 17, 2012 Marketing firm Treewards Inc. today announced the launch of a new subsidiary, CooponTree ( that will enable customers to create buzz around their products and services leveraging the power of social media.
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