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How to Use XML Sitemaps to Boost SEO. As the web evolves, so too does Google and SEO.

How to Use XML Sitemaps to Boost SEO

This means what is considered best practice is often in flux. What may have been good counsel yesterday, is not so today. This is especially true for sitemaps, which are almost as old as SEO itself. The problem is, when every man and their dog has posted answers in forums, published recommendations on blogs and amplified opinions with social media, it takes time to sort valuable advice from misinformation. So while most of us share a general understanding that submitting a sitemap to Google Search Console is important, you may not know the intricacies of how to implement them in a way that drives SEO key performance indicators (KPIs). Let’s clear up the confusion around best practices for sitemaps today. In this article we cover: A Complete Guide to the Google Search Console. 7 Ways to Use Google Trends for SEO & Content Marketing. Google Trends is one of the best tools for SEO research.

7 Ways to Use Google Trends for SEO & Content Marketing

With these seven tips you’ll be able to extract hidden insights that no other tool offers. These tips affect keyword choice to content marketing to how to best promote your website. Google Trends & SEO Strategy 1. Learn Amount of Keyword Traffic. Performing a Basic SEO Audit of Your Website - Part One. Every few months, it's a good practice to perform a search engine optimization (SEO) audit of your website.

Performing a Basic SEO Audit of Your Website - Part One

Even if your traffic and sales are doing well, there may be issues that you can uncover that will lead to more traffic and sales. And, if your website's search engine rankings have changed recently, doing an SEO audit is imperative. Diagnosing Why a Site's Set of Pages May Be Ranking Poorly. Website Analytics to the Next Level [How-to-Guide] - Ville Teikko. More than half of the websites out there use Google Analytics, making it the most popular website analytics tool in the world with a huge market share of over 80%.

Website Analytics to the Next Level [How-to-Guide] - Ville Teikko

Being a free tool with a very easy install process, it’s no wonder everyone uses it. However, the reports and data it shows you out of the box are standard traffic metrics and for too many companies out there, that’s the only data they ever use to analyse their website’s performance. With right set-up, Google Analytics can track pretty much anything you want with some exceptions where other tools perform much better or you need to get some real human answers instead of quantitative data. 15 Questions-réponses sur les pénalités manuelles de Google.

Pour les webmasters touchés par une action manuelle de Google, comprendre pourquoi une pénalité particulière est appliquée, quelles sont les conséquences et comment aborder la question, sont des questions essentielles pour résoudre une situation potentiellement critique.

15 Questions-réponses sur les pénalités manuelles de Google

Lorsque les pénalités Google sont discutées, certaines questions semblent se poser plus souvent que d'autres. L'expérience montre que les pénalités manuelles sont rarement émises (par rapport à l'ensemble des pénalités), et seulement pour les infractions graves. Les erreurs humaines dans le processus, bien que pas impossibles, sont extrêmement rares. SEO for Copywriters: Tips on Measuring SEO Impact - Next Level. Guide to Google ranking signals – Part 1: on-page factors.

Today we begin a mammoth task in presenting to you a breakdown of every single ranking signal Google uses to determine where your site and its content appears in search results pages (SERPs).

Guide to Google ranking signals – Part 1: on-page factors

In fact it’s such a mammoth task, we’re dividing the signals into manageable, neatly categorised parts – which will eventually culminate in a gigantic, all-conquering dossier of every Google ranking signal. There are likely to be hundreds of signals, and we’ll never be 100% sure of everything that comes into play. Also the algorithm changes thousands of times a year, so this will be a constantly evolving document. SEO: The Free Beginner's Guide From Moz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) 5 fonctions de Google Analytics dont vous ne vous passerez plus. Afin de prendre les meilleures décisions pour votre site, il est essentiel d’utiliser google Analytics afin de voir d’où vient et comment ressort le trafic de votre site.

5 fonctions de Google Analytics dont vous ne vous passerez plus

Nous devons avoir une idée claire de la provenance des visites, et ce qui conduit exactement les visiteurs sur le site. Ok, cela parait de l’espionnage, mais non, il s’agit d’un outil essentiel pour voir où se situe votre site, votre blog ou votre business. Le-saviez vous? 10 Tips to Optimize Your Presence on Pinterest. It’s hard to deny the power of Pinterest.

10 Tips to Optimize Your Presence on Pinterest

What started as little more than an online scrapbook back in March 2010 has become one of the fastest growing social networks, with 100 million active users losing themselves in this picture-perfect platform on a daily basis. And, with these all important consumers regularly pinning and searching for new content (a recent report suggests average users stay on the platform for close to 15 minutes at a time), you’re missing out on a serious marketing and advertising tool if you don’t harness the power of Pinterest. Because it’s about so much more than posting pretty pictures, isn’t it? Pinterest is an influential visual search engine… and, as such, this means you can optimize it for your own gain. Beginner's Guide to Google Analytics for Websites - Oursky Blog.

A Basic Intro. to AARRR Before we dive into Google Analytics, let us revise about AARRR.

Beginner's Guide to Google Analytics for Websites - Oursky Blog

AARRR (Acquisition, Activation, Retention, Referral, Revenue) is a framework developed by Dave McClure. It is basically a funnel gone through by your customer. In Acquisition, you get visitors to your site from various channels.In Activation, visitors convert into actual users with their first experience.In Retention, users come back to your site again.In Referral, users refer your site to their peers.In Revenue, your users pay you money to use your product. AARRR aka Growth Funnel visualised, from As you can imagine, the amount of users going from the from the acquisition stage to the revenue stage get fewer and fewer. In this post, we would be focusing on the first part: AAR, which would be enough for most sites that are fresh and new. ACQUISITION – Studying traffic. Google Analytics: The A-to-Z Guide for Content Marketers [Infographic] 5 Ways to Find Great Content Topics and Titles. The Definitive SEO Checklist for Your Business [Infographic] No matter what type of business you're running, if you want to achieve online success, then SEO is a key consideration - without it, the chances of your website or brand being found by people via search engines is next to nil.

The Definitive SEO Checklist for Your Business [Infographic]

5 fonctions de Google Analytics dont vous ne vous passerez plus. SEO. Le champ lexical et l’intention de l’internaute : #SEO inside. Suite à certaines lectures récentes et passionnantes, je voudrais revenir sur le sujet du contenu des pages web et de l'utilité de leur pertinence pour être visible dans Google. Je vais toutefois tenter d'aller plus loin que les sempiternels conseils de base (qui restent très utiles). On va donc s'orienter vers des notions de champ sémantique, de champ lexical et d'intention de l'internaute. Mais rassurez-vous, je vais vulgariser et mets cet article dans la catégorie « débutant » !

Parlons contenus, parlons mots Je vais imaginer que les basiques sont acquis en vous remémorant que Google détermine principalement la pertinence d'une page par rapport à la recherche de l'internaute en fonction du vocabulaire que la page contient. En clair, si votre site n'en parle nulle part, il ne sera jamais affiché pour la requête « poisson rouge » (surtout si vous vendez des tractopelles). OK, jusque-là c'est super simple non ? Les expressions et mots-clés sont utiles...mais pas suffisants En conclusion.