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Guide to Google ranking signals – Part 1: on-page factors. Today we begin a mammoth task in presenting to you a breakdown of every single ranking signal Google uses to determine where your site and its content appears in search results pages (SERPs).

Guide to Google ranking signals – Part 1: on-page factors

In fact it’s such a mammoth task, we’re dividing the signals into manageable, neatly categorised parts – which will eventually culminate in a gigantic, all-conquering dossier of every Google ranking signal. There are likely to be hundreds of signals, and we’ll never be 100% sure of everything that comes into play. Also the algorithm changes thousands of times a year, so this will be a constantly evolving document. But we will do our best to be as up-to-date and accurate as possible. SEO: The Free Beginner's Guide From Moz. 5 fonctions de Google Analytics dont vous ne vous passerez plus. Afin de prendre les meilleures décisions pour votre site, il est essentiel d’utiliser google Analytics afin de voir d’où vient et comment ressort le trafic de votre site.

5 fonctions de Google Analytics dont vous ne vous passerez plus

Nous devons avoir une idée claire de la provenance des visites, et ce qui conduit exactement les visiteurs sur le site. Ok, cela parait de l’espionnage, mais non, il s’agit d’un outil essentiel pour voir où se situe votre site, votre blog ou votre business. 10 Tips to Optimize Your Presence on Pinterest. It’s hard to deny the power of Pinterest.

10 Tips to Optimize Your Presence on Pinterest

What started as little more than an online scrapbook back in March 2010 has become one of the fastest growing social networks, with 100 million active users losing themselves in this picture-perfect platform on a daily basis. And, with these all important consumers regularly pinning and searching for new content (a recent report suggests average users stay on the platform for close to 15 minutes at a time), you’re missing out on a serious marketing and advertising tool if you don’t harness the power of Pinterest. Because it’s about so much more than posting pretty pictures, isn’t it? Pinterest is an influential visual search engine… and, as such, this means you can optimize it for your own gain. Beginner's Guide to Google Analytics for Websites - Oursky Blog.

A Basic Intro. to AARRR Before we dive into Google Analytics, let us revise about AARRR.

Beginner's Guide to Google Analytics for Websites - Oursky Blog

AARRR (Acquisition, Activation, Retention, Referral, Revenue) is a framework developed by Dave McClure. It is basically a funnel gone through by your customer. In Acquisition, you get visitors to your site from various channels.In Activation, visitors convert into actual users with their first experience.In Retention, users come back to your site again.In Referral, users refer your site to their peers.In Revenue, your users pay you money to use your product. AARRR aka Growth Funnel visualised, from As you can imagine, the amount of users going from the from the acquisition stage to the revenue stage get fewer and fewer. In this post, we would be focusing on the first part: AAR, which would be enough for most sites that are fresh and new. ACQUISITION – Studying traffic Traffic basically reflects the amount of people visiting your website. Before starting, make sure you have the proper trackers in place. Google Analytics: The A-to-Z Guide for Content Marketers [Infographic]

Using Google Analytics properly makes you a far more effective digital marketer.

Google Analytics: The A-to-Z Guide for Content Marketers [Infographic]

The data you gather via this free tool can (and should) be used to: Formulate a hypothesis about your content performanceDetermine a questions to support itCreate a report to answer the question with dataTake action based on your analysisMeasure the results There you go: a simple five-pack. However, there are millions of possible ways to look at Google Analytics reports. It might strike you as confusing. 5 Ways to Find Great Content Topics and Titles. The Definitive SEO Checklist for Your Business [Infographic] No matter what type of business you're running, if you want to achieve online success, then SEO is a key consideration - without it, the chances of your website or brand being found by people via search engines is next to nil.

The Definitive SEO Checklist for Your Business [Infographic]

5 fonctions de Google Analytics dont vous ne vous passerez plus. SEO. Le champ lexical et l’intention de l’internaute : #SEO inside. Suite à certaines lectures récentes et passionnantes, je voudrais revenir sur le sujet du contenu des pages web et de l'utilité de leur pertinence pour être visible dans Google.

Le champ lexical et l’intention de l’internaute : #SEO inside

Je vais toutefois tenter d'aller plus loin que les sempiternels conseils de base (qui restent très utiles). On va donc s'orienter vers des notions de champ sémantique, de champ lexical et d'intention de l'internaute. Mais rassurez-vous, je vais vulgariser et mets cet article dans la catégorie « débutant » ! Parlons contenus, parlons mots Je vais imaginer que les basiques sont acquis en vous remémorant que Google détermine principalement la pertinence d'une page par rapport à la recherche de l'internaute en fonction du vocabulaire que la page contient. En clair, si votre site n'en parle nulle part, il ne sera jamais affiché pour la requête « poisson rouge » (surtout si vous vendez des tractopelles).

OK, jusque-là c'est super simple non ? Les expressions et mots-clés sont utiles...mais pas suffisants.