bancassurance

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Bancassurance a growth channel for commercial insurance

Bancassurance in Gulf and Middle East

http://www.einsuranceprofessional.com/artbancassurance_me.html Bancassurance represents a strategy whereby banks and insurance companies cooperate in more than one ways to tap the financial markets. It starts with the distribution of insurance products at its core but goes on to integrate Pension and Investment products into its portfolio, the concept sometimes also termed as ‘alfinanz’. The concept of bancassurance doesn’t refer specifically to ‘distribution’, other features such as legal, fiscal, cultural and behavioral aspects form an integral part of the concept. The interplay of all these factors determines the direction and extent of bancassurance in a particular country or a region at a given time.

Bancassurance: Life branches?

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