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BitWiseBrandings

Integrated branding agency with core expertise in strategising and implementing best digital marketing plans to build successful brands. Purpose Driven.

7 Principles of Design to Increase Engagement and Boost Social Media Posts. 7 Principles of Design to Increase Engagement and Boost Social Media Posts In the traditional way of advertising, making a good design is usually intended to enhance a product and is done at the last days before the launch.

7 Principles of Design to Increase Engagement and Boost Social Media Posts

This is very different from the current trends in modern advertising. The contemporary marketers put together and incorporate a good design into a social media marketing campaign early on the marketing process. They take advantage on the Internet in which consumers are primarily attached to. Social media platforms have become the go-to for product discovery and where potential customers could learn more before actually buying the products. According to statistics, visual content is used by 74% of marketers and covers as much as 70% of the total campaign. 8 Social Media Marketing Activities for Wedding Planners. Are limited funds your obstacle for online selling?

Managing an online firm provides a different experience as compared to directing a physical shop.

Are limited funds your obstacle for online selling?

The challenges, obstacles, budget, trends and techniques everything varies. So, you cannot expect a single method to work in all conditions. However, the most common challenge that business owners face is “LIMITED BUDGET”. Limited budget does not allow spending freely on everything that comes your way. Common Social Media Marketing Myths Debunked. Social media has become an inherent factor in the lives of modern individuals and businesses alike.

Common Social Media Marketing Myths Debunked

The definitive guide to eCommerce Conversion Rate Optimization. Image source Customers are your biggest contributors in the world of e-commerce.

The definitive guide to eCommerce Conversion Rate Optimization

When you boost traffic to generate sales, it's important that you're able to get traffic that pays, i.e. customers who give you income to keep the business going. During every step of the purchasing journey for a customer, there are many opportunities to enable them to shop quicker and enjoy the experience as well.The eCommerce customer rate optimization is seen as a way to improve the quality of traffic coming onto your website and increasing the likelihood of a purchase. Fine-tuning your online store and pushing people to make a purchase, is called Conversion Rate Optimization or CRO.Conversions are crucial if you'd like to improve your business and make money off the customers visiting your store. How to choose the right Digital marketing course. In this modern epoch, everyone is looking for a better career opportunity.

How to choose the right Digital marketing course

For them, this article is one of the most informative articles to pursue a career in Digital Marketing. If you are thinking about choosing the best digital marketing course, then you must read this article before you make a choice. Currently, around 464.4 Million internet users exist in India. Here’s how Influencer Marketing can Supercharge your SEO. Influencers have arrived on the Marketing battlefield, and how!

Here’s how Influencer Marketing can Supercharge your SEO

In a sea of brands constantly overloading viewers with waves of advertisements and sponsored content, it’s no longer a piece of cake to make yourself noticed by your target audience. Moreover, today’s digital users have wizened up and turn their noses up at any attempt made by companies to ‘sell’ them something. Best Common Marketing Strategies for Event Managers. How do I know which keywords work for my business? To choose the right keywords for your business website to target, you are going to have to do some keyword research.

How do I know which keywords work for my business?

Keyword research allows you to identify the phrases that your target audience are searching online. It’s more than that though. Thorough keyword research involves: identifying searcher intentions identifying keywords and phrases analysing search difficulty and number of searches competitor analysis curating landing pages With a good SEO strategy, your small business can easily compete with globally recognised brands for the top spot in SERPs.

Defining a Good SEO Strategy. Five times you really should bid on your brand. Five times you really should bid on your brand A question that often raises debate in a digital marketing team is whether they should bid on their brand terms.

Five times you really should bid on your brand

PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of whether a PPC ad was present or not. There are many blogs out there that talk about the benefits of brand bidding. What is the impact of COVID-19 on Google paid ads. What is the impact of COVID-19 on Google paid ads?

What is the impact of COVID-19 on Google paid ads

COVID-19 has had a strong blow on the economies of most of the countries. The lockdown situation and temporary closures of businesses had a strong impact on Google paid Ads. The campaign performances of small and big businesses have had to go through changes due to the pandemic. As people have had to stay at home during the pandemic, the online search and online shopping trends have witnessed a surge. While this has resulted in new leads and customers for some businesses, others have suffered and have had to modify their strategies according to the current trend. The COVID-19 pandemic has not only brought about a ‘New Normal’ in our daily lives but also in the digital universe. Consumer Trends in Digital Advertising since COVID-19 In the effort of keeping up with the impact of COVID-19, here are a few trends that are emerging in digital advertising and Google paid ads.