Nudged to the Produce Aisle by a Look in the Mirror. Bruce Berman for The New York Times Collin R.
Payne, a New Mexico State University professor, with Elisa Narvaiz, a customer, at a Lowe's grocery store in El Paso. He is trying to gently push shoppers into the produce section. In this lifesaving hospital, there are no patients. Small-town living certainly has its perks, but one that isn’t always among them is preparedness for a wide variety of medical emergencies.
In many rural areas, there is only one doctor, who is often a general practitioner, on call for trips to the emergency room. This can spell trouble for patients stricken by heart attacks or hurt in car accidents who are subsequently forced to travel hundreds of miles to the nearest big city hospital. To solve this problem, communities all over rural South Dakota, North Dakota, Minnesota, Iowa, Wyoming and Nebraska are sending their critically injured patients to a somewhat virtual hospital. P4 Medicine Institute. The convergence of systems biology, the digital revolution and consumer-driven healthcare is transforming medicine from its current reactive mode, which is focused on treating disease, to a P4 Medicine mode, which is medicine that is predictive, preventive, personalized and participatory.
P4 Medicine will improve the quality of care delivered to patients through better diagnoses and targeted therapies. These advances facilitate new forms of active participation by patients and consumers in the collection of personal health data that will accelerate discovery science.
The future of medicine. Public Health Issues. The Future of Global Drug Safety.