RS et ONG

Research confirms online donors are influenced by how much others have given. Research by the University of Bristol confirms that people giving online to charity are "strongly influenced" by how much other people have given on the website before them. According to the study, one donation of £100 listed on a fundraiser's web page will typically increase average donations from £20 to £30. Equally, one small donation listed on a web page will lower the amounts that are subsequently given by around £5. The impact of this "peer effect" lasts for at least up to 20 donations afterwards, suggesting that potential donors do scroll through the list of recent donations received before choosing how much to give. Other findings • donors do not simply compete to be the top donor, or seek to avoid being the smallest donor. • how much donors respond to donations made by others does not depend on the total number of donations on a page, but it does depend on the ordering within a page. • peer effects are not limited to particular charities or groups of donors.

The peer effect research. [Infographie] 5 étapes clefs pour optimiser sa stratégie de marketing digital. Comment les marques peuvent-elles optimiser leur stratégie de marketing digital ?

C’est la question à laquelle Adobe a tenté de répondre via l’infographie suivante. Has Social Media Fundraising Finally Arrived? I’ve been looking forward to the promise of “social media+fundraising” for a while now.

There are plenty of fundraising solutions that leverage social media, relying on fundraisers to tweet, share, and post their fundraising pages to their social networks. There are also fundraising solutions that fully rely on and live within a social platform, such as a Facebook fundraising application or a fundraising widget you place on your blog. Then there is the newest evolution: fundraising that innately utilizes the social media platform. ThenWeCan : ensemble, tout devient possible. Ça commence comme une formule magique, une hypothèse un peu folle.

" Si on est assez, alors on peut... " promet le slogan de ThenWeCan, jeune site de crowdsourcing né il y a deux ans dans l'esprit de Benjamin Richard et mis en ligne en mars dernier. " Tout part de cette fameuse communauté, de ces groupes qui se constituent sur Facebook ou Twitter. Je me suis dit qu'il fallait rassembler les gens et leur permettre de réaliser leurs projets et leurs envies ", raconte le jeune homme. Volontairement généraliste, le site propose aux internautes d'organiser et de financer une soirée, de soutenir un projet humanitaire ou culturel ou bien de se regrouper pour acheter un scooter. Un tiers Groupon, un tiers Kisskissbankbank, un tiers Leetchi. " Je n'ai pas voulu faire comme la concurrence et me spécialiser, poursuit l'entrepreneur. Mais nous nous démarquons de gens comme KissKissBankBank par notre refus de modérer a priori les projets.

Une V2 en septembre. Sponsor A Water Project. Each quarter, our partners submit grants with specific project costs, and our programs finance team examines these closely to ensure they are accurate and reasonable.

Project costs can vary greatly depending on technology, country, and partner organization, but they form clusters. Based on analysis of costs in previous and upcoming grants, we've determined that $6,000 is most representative of a typical hand-dug well, and $10,000+ is most typical of a drilled well in countries we're working in. Not every hand-dug well costs exactly $6,000 or drilled well exactly $10,000. We will match your donation to a project that’s closest in cost, and 100% of your money will go towards water projects in the field. Hashtags Help Coordinate Relief Efforts in Philippine Floods.

In the midst of widespread flooding in Manila, which displaced more than 80,000 residents and caused at least 50 deaths by unofficial count, a digital lifeline emerged.

Filipino citizens, non-profit organizations and government agencies have been using social media to coordinate relief efforts and rescue missions. The Philippines, one of the most social media-savvy countries in the world, relied on Facebook and Twitter to disseminate information as people pleaded for rescuers to retrieve them from the rooftops of their homes. Roughly half of the population uses social networks — something that government rescue workers, volunteers and media outlets used to their advantage by creating unified hashtags to spread information more efficiently. #RescuePH is for rescue calls; relief aid's hashtag is #ReliefPH, breaking news falls under #FloodsPH, and official government alerts are tagged with #PHalert. Nonprofit Blog Carnival Call for Social Fundraising Stories. Les jeunes américains seraient plus solidaires grâce aux réseaux sociaux. Et si les médias sociaux, en plus de permettre aux jeunes d'être connectés en permanence à leurs proches, étaient aussi un moyen de s'ouvrir au monde et aux besoins des autres ?

Selon une étude réalisée en janvier dernier par Harris Interactive, plus de la moitié des adolescents américains sondés se sentent concernés par les besoins d’autrui grâce aux réseaux sociaux. Une augmentation de plus de 10 % par rapport à l’an dernier ! 68% d’entre eux pensent même que les bénéfices des réseaux sociaux l’emportent sur les dangers qu’ils représentent… Plus de neufs personnes sur dix (91%), conviennent qu’il est important de faire du bénévolat à l’échelon local. World-vision_2012-30-hour-famine-survey.pdf (Objet application/pdf)