The Official Site of the PGA TOUR - PGATOUR.com. Tiger Woods PGA TOUR 12: The Masters - EA SPORTS. Tiger Woods dropped by Gillette | Media. Tiger Woods: has won no majour tournaments in 2010. Photograph: Ryan Pierse/Getty Images Tiger Woods was dropped last night by consumer goods giant Proctor & Gamble, which used the golfer to promote its Gillette razors and shaving products. A spokesman for the American company confirmed it will not renew its endorsement deal with the 34-year-old golfer, who divorced in August following revelations last year that he had a string of extramarital affairs. Proctor & Gamble said Woods's multimillion-dollar contract will end on New Year's Eve. He pointed out he was not the only athlete whose sponsorship deal has not been extended.
It said it is phasing out its "Gillette Champions" promotion, which featured other sportsmen including Roger Federer, 29, and Thierry Henry, 33 – both of whom are reaching the late stages of their sporting careers. However, Proctor & Gamble had already scrapped adverts featuring Woods from its global marketing and advertising campaigns. Tiger Woods dropped by Tag Heuer. Accenture ends Tiger Woods sponsorship deal. The giant management consultancy firm Accenture has ended its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative".
Woods has been engulfed in a media storm since a disturbance outside his house two weeks ago. He has since admitted being unfaithful to his wife. Woods is taking an indefinite break from golf to try to save his marriage. Accenture is the second sponsor to react to the news. "For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising," the company said in a statement.
"However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. " Accenture said that "it wishes only the best for Tiger Woods and his family". "If he's not golfing, those ads don't make sense. " Gatorade drops Tiger Woods sponsorship. Soft drink brand Gatorade says it is to drop a Tiger Woods-endorsed product but said it was not related to revelations about the golfer's private life. PepsiCo-owned Gatorade said the decision to axe the Tiger Focus drink was made a few months ago. Since the 14-times major winner crashed his car on 27 November, many women have claimed to have had affairs with Woods. There are also reports that adverts featuring Woods have vanished from US prime-time broadcast and cable TV.
According to data from US media research firm Nielsen, the last prime-time advert featuring the 33-year-old golfer was a 30-second Gillette item on 29 November. That commercial was broadcast eight times during November, Nielsen spokesman Aaron Lewis said. Woods' other sponsors include consultancy firm Accenture. Nike has been Woods' biggest sponsor since the start of his career, signing its first contract with him as long ago as 1996. 'Mentally tough' The marketing of Gatorade is closely linked to sports. TIGER WOODS: Tiger Woods and wife Elin Nordegren and children Sam and Charlie. Tiger Woods: wife Elin Nordegren 'has decided to divorce him' Woods, 33, has had his private and professional life shattered after at least 14 women, including two porn stars, have been identified as former lovers.
He has admitted infidelity and withdrawn from international golf indefinitely. It has also been claimed that Woods “bought the silence” of several girlfriends by regularly sending them thousands of dollars. According to MSNBC, several unnamed women said Woods gave them monthly sums ranging from $5,000 to $10,000 (£3,050 to £6,100), with some believed to have received as much as $20,000.
“The money comes via a wire transfer. There’s no contract about it, there’s no discussion about what it’s for, but it’s implied that it’s in exchange for keeping quiet about his affair,” said one of the women. Woods’s wife is expected to return to Sweden with their two young children for Christmas while her husband will reportedly be spending the break with a group of male friends.
A Puma spokesman was quoted as saying she was a “good brand fit”. Brief History of the Tiger Woods Scandal - Photo Essays. Buzz Bissinger on Tiger Woods. Photograph by Annie Leibovitz. It wasn’t until after the early-morning hours of November 27—when Tiger Woods got into his Cadillac Escalade closely trailed by a golf club carried by his likely very furious wife, drove his car far less distance than he putts a golf ball, and hit a fire hydrant—that the tens of millions of us who admired him suddenly came to a realization: this was the first time we had ever seen him do something human, except perhaps for when, at the Buick Open last year, he was caught on video shaking his leg, apparently farting, and then grinning like a frat boy. We know all too well the unraveling that has gone on since the crash. Tiger’s little car ride was as pregnant with imminent implosion as the one taken by another sports celebrity on the San Diego Freeway, followed by a convoy of Los Angeles police cars, in 1994.
But why? But not Tiger Woods. I’m aware if I’m playing at my best I’m tough to beat ... It will always be the ball and me ...