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School is in Session: Web Development Vocabulary. In the spirit of teaching, Bigfin is here to expand your knowledge.

School is in Session: Web Development Vocabulary

We kicked off the learning season with marketing vocabulary before the school year started. Graduating further, we will dive into important web development vocabulary to get you ready for your next client or agency meeting. Whether you are in the industry or have no experience in web development, understanding industry jargon can help leverage your understanding. Back To School: Online Marketing Terms. School is back in session!

Back To School: Online Marketing Terms

Whether you are a marketing professional or a business interested in marketing services, understanding marketing vocabulary is essential when speaking to clients or selecting an agency. At Bigfin, we want to make sure no student or client falls behind. Familiarize yourself with six common marketing terms to become the star pupil in marketing. Digital Marketing First, let us start with the essential basics. Psychology of Color and Design. We all have our favorite color(s).

Psychology of Color and Design

For some, the color blue makes them feel calm. For others, the color red makes them feel bold. When it is time for your business to create a new or refreshed website, Bigfin understands that color is an imperative element to carefully consider. Color is not only a stylized feature—it enhances the user experience by creating an emotional bond with the design.

It also provides consumers with a strong first impression on who you are as a brand. Welcome to the Dark Side – (Dark Mode) for Your Devices. Can darkness help you see better?

Welcome to the Dark Side – (Dark Mode) for Your Devices

Yes, you read that right. Dark mode (or night mode) is a special feature on Android, Google, video game systems, iOS devices and more that can help you see the light—better. The traditional “white background black text” aesthetic has deteriorated the health of our eyes, causing eye strains for daily users. According to a survey by the Vision Council, approximately 60% of American adults are dealing with digital eye strain symptoms.

Understanding Bigfin's Web Design Process. For new and established businesses alike, a captivating website is a key to effectively establish a brand’s online presence.

Understanding Bigfin's Web Design Process

Your business only has a short 15-second window on desktop and brief 3-second window on mobile to grab the attention of online visitors. At Bigfin, we are industry web design experts who know how to implement the performance, design, and voice of your brand into your custom website. We design websites that are mobile friendly, perform at optimal capacity, and feature a fresh and unique website to engage customers. Bigfin’s Best Web Browsers in 2019. Web browsers provide a gateway to the internet, allowing online users to display, locate, and access online content.

Bigfin’s Best Web Browsers in 2019

Generally, each desktop computer, PC, mobile device, or tablet features a default browser. However, that does not mean a default browser is always the best choice. With the wide assortment of competing web browsers today, it is imperative to know which one is the most secure and provides an excellent user experience. Read on to learn about the top four web browsers and discover which browser reigns supreme. Safari For Apple customers, Safari is a familiar default web browser which includes telephone support and fast loading speed. Beginner’s Guide: 5 Components to Better Understand Google Ads Campaigns. Why It is Important to Keep up with Changing Technology Trends - Bigfin. Social Media Myths Debunked! - Bigfin. Templates vs Custom Website for Your Business. A brand new website is one of the best solutions to give your business a fresh start and help define your brand.

However, a website requires careful consideration and detailed planning for a successful build and launch. Are you ready to reinvent your brand for the New Year? Discover the pros and cons of implementing a custom website or pre-existing template for your business. Custom Website Build Pros. How to Improve Employee Productivity During the Holiday Season. The holiday season is arguably the most wonderful time of the year. Nothing beats celebrations, cheers, and festive music! Unfortunately, it can become a distraction for employees. Productivity levels in North America drop 52% for workers during the holiday season, according to Toggl. For many businesses, the holiday season ends up being one of the busiest times of the year. Discover four ways to improve employee productivity during the holiday season.

Prioritize and Organize The holidays can bring frenzied demands from clients. The Importance and Value in Link-Building. Ranking high on search is one of the most important ways to boost a business’s awareness and recognition with online users. Most importantly, businesses that land the first position in search receive nearly 42.25% of all click-through traffic, while the second position receives as little as 11.94%. An Introduction to Influencer Marketing. Influencer marketing may arguably be the future of advertising.

An Introduction to Influencer Marketing

As one of the fastest-growing online acquisition methods of the year, we believe it may be worth understanding what makes this facet of digital marketing so attractive to brands worldwide. Is the rise of social media influencing just a trend and why has it become so prevalent? In our latest blog, we will discuss the difference between influencers and celebrity endorsers, why social media influencers are so highly regarded, attributes of successful influencers, and whether or not this niche form of marketing will benefit your brand in today’s digitally-dependent age. Celebrity Endorsements vs. Website Pop-ups: The Good, the Bad, and 18 Rules You Should Never Break.

A website is a place where a business can educate its audience about its brand.

Website Pop-ups: The Good, the Bad, and 18 Rules You Should Never Break

What it does. Why it does it. What they’ll get out of being there. That, in and of itself, is a lot of information. How, when and why you should be using hashtags. 4 Reasons Why You Should Work for a Small Business. Facebook adds requirements for page managers amid concern over fakers. How to Create a Fool-Proof Marketing Plan for Your Business. 4 Personality Types in the Workplace. 8 Signs It's Time to Upgrade Your Website. Improve Security: 5 Ways to Protect Your Privacy on Facebook. How brands wished Star Wars fans a happy May the 4th. It is May the 4th again, a date synonymous with the Star Wars franchise on the merely coincidental fact it sounds like May the Force (be with you) – a cornerstone quote upon which the series is anchored upon.

How brands wished Star Wars fans a happy May the 4th

As a result, the Disney marketing powerhouse has cranked into full gear to offer the series – and its sponsors – full exposure in the run up to the launch of Star Wars: The Last Jedi in mid-December by celebrating a completely fabricated day. With The Force Awakens and Rogue One already proving that the series has a powerful draw to brands, today the brands incited nostalgia and underlined select initiatives. The Star Wars website actually credits Margaret Thatcher's UK election victory in 1979, the Conservative Party took out a half page ad in the London Evening News with a message reading "May the Fourth Be With You, Maggie. Congratulations". Here’s how brands celebrated it on Twitter. Soon our opponents will experience the full power of the dark side. PlayStation Jameson Whiskey Lego . Why Blog for Business? 10 Reasons Your Business Should Start Blogging Today. Why blog for business?

Why Blog for Business? 10 Reasons Your Business Should Start Blogging Today

If your business doesn’t have a blog, it’s time to start. Many companies are beginning to blog, and for good reason. 10 Ways to Improve Digital Customer Experiences. Providing great customer experiences at every digital touch point is becoming imperative for brands. A report by customer experience consultant Walker found that 86% of buyers plan to pay more for better customer experience, and by 2020 CX will outweigh price and product in brand differentiation. Still, digital CX can be a real challenge for brands, especially while many still struggle to define where their customers are in the digital space and the best ways to connect with them. While many brands are still learning the best ways to reach and engage their omni-channel customers, and still creating a strategy to provide the best experience at every touch point, the question remains: What’s the best way to tackle customer service in the digital age?

Brands need to be customer service experts across every channel—from e-mail to social to mobile and beyond—and can’t afford to miss a beat. 1. 2. Google My Business: Create Effective Posts for more Customers. Facebook Accidentally Broke Thousands of Oculus Rifts. It appears Facebook cannot catch a break lately. Oculus, a Facebook-owned virtual reality company, broke thousands of Oculus Rift headsets when it forgot to renew a security certificate for its software last week- oops!

Essentially, software needs an SSL certificate to authenticate a server to a user which makes middle-man attacks more difficult. Without it, an attacker could set up a proxy between the user and the real server, and record all communications even when they are encrypted. Shaving startup Harry’s tackles male stereotypes in new campaign. Your Guide to Optimizing for Voice Search.

Fake Followers? Exposé On Devumi Spurs Backlash On Social Media's Black Market. Common On-Site Search Mistakes and How to Fix Them. 4 Ways to Fall Back in Love with Your Job. Black History Facts - Black History. Black History Month: The celebration of Black History Month began as “Negro History Week,” which was created in 1926 by Carter G. Woodson, a noted African American historian, scholar, educator, and publisher. You can now check to see if you follow Russian propaganda on Facebook and Instagram. Why Citation Building is Important for Local Business. Bigfin Gives Back & Volunteers. Web Design Trends in 2018 - What Will Define Design Next Year? Four Ideas for a Fresh Website and Authentic Content. Five Things Employees Need from Their Workplace. The workplace has evolved over time with changing management structures, diverse business styles, and technology advancement. A Guide on how to Gain more Social Media Followers. 7 Email Marketing Suggestions to Consider.

HTTPS Requirement Set by Google - Is Your Site Secure - Bigfin. Four Methods for Business Success. Marketing Strategy In A Digital Dependent World. Google Pixel 2: What We Can Expect. 5 Strategies for Dealing with Difficult Clients. It is 8am Monday morning—the phone has not stopped ringing, your email inbox is full, and your customers are demanding ASAP responses. If this feels all too familiar, you might be wondering how to deal with difficult clients while still providing the best customer service. 5 Decidedly Simple Ways to Drive Traffic to Your Site - Bigfin. The Benefits of Researching Competitors on Instagram - The Effects of Vitamin D Deficiency On Seattleites in the Summer. Why Original Website Content Matters at By creating customized images, web pages, logos, and content, Bigfin understands the importance of originality for the success of our current and prospective clients. Most importantly, we recognize that original website content matters because exceptional content not only informs, it engages.

Bigfin's 5 Must Know Digital Marketing Terms. Spring Cleaning – Freshen Up Your Logo with a Logo Redesign - Bigfin. From a design perspective, logos are the anchor of a brand. They are the one major graphical symbol of all that a brand represents. The Importance of Mobile-Friendly Websites. Google’s Penalty on Mobile Intrusive Interstitials. The Power of Millennials: Top 4 Social Media Behavioral Changes in 2017. All About Snapchat's Success - Snapchat's Secrets Exposed. Virtual Reality: Is it Effective for Your Business? Marketing Trends to Watch for in 2017. November Holiday Season Marketing Tips from 5 Awesome Features of the Apple iPhone 7.

Stellar Landing Pages Matter More Than You Think. ASMR: The Newest YouTube Trend. Why Does Every Business Need a Responsive Website? SEO Tricks for 2016 - Our Digital Version of Yellow Pages. 6 Common Social Media No-No's You Should Strive To Avoid. Top 4 Marketing Strategies for the Summer. How to Promote Your E-Commerce Website. How To Reach Your Seasonal Marketing Goals. Benefits of Mobile Advertising. Importance of Keywords and Keyword Research. The Key to Ranking Higher in Local Organic Search. Monitoring Website Traffic.

How To Instantly Become A More Productive Employee. How to Cope with Negative Reviews - Bigfin. Why an Exceptional Website Design Matters. Work Fitness: 5 Ways to Stay in Shape at a Desk Job. 5 Online Marketing Mistakes to Avoid in 2016. Top Five Trends that Businesses Must Pay Attention to in 2016. How Returns Spark Consumer Relationships. Find Your Balance: Content Marketing vs. Sponsored Content. Purchases Via Social Media Are Easier Than Ever. Facebook Events - Extend Beyond the Keyboard. What's Next? Predicted Web Design Trends in 2016. Prepare For Holiday Promotions. How to Create a Company Logo That's Memorable. Bellevue SEO. Is Your Website Responsive? Demand and Lead Generation Facts. Benefits of Social Media Marketing. The Importance of Local Business Citations. Facebook News: 3 New Tools and Features You Need to Know. Email LLC.

Coming Soon: Twitter and SEO. SEO Bellevue, Search Engine Optimization, Local Organic Search. 5 SEO Tips for 2015. 5 Facebook Changes Businesses Should Know About. 4 Tips for Handling Bad Yelp Reviews. Is Your Business Getting the Most out of Pinterest? Redmond, Consultant marketing, Facebook. Social Media Web LLC. Bigfin Logo.