Decálogo de la redacción SEO. The Analytics Dictionary: Demystifying Analytics Reports for Your Clients. Keyword Selection Strategies for Content Marketing Success. How to Create Content Maps for Planning Your Website’s Content. Content mapping is a visual technique that will help you organize and understand the content of a website.
It can be a simple and valuable part of your site’s overall content strategy. This short and simple guide should help you get started. What is Content Mapping? Content mapping is similar to mind maps, but it’s focused on a site’s content. It will help you explore and visualize your content. More specifically, content mapping allows you to see your content as it relates to the goals of your client, the goals of your site users and all the other pieces of content in your website (as well as external websites), allowing you to spot gaps (and opportunities) in your content development strategy. I’ll cover two types of content mapping in this guide: The Ultimate Guide to Content Planning. A transition is in effect.
The web is maturing and like any form of media that has gone before it that can mean only one thing: That content is now at the epicentre of audience creation once again. The introduction of Penguin, as we know, is forcing every online business to re-examine how it ‘does’ online marketing and begin looking for ways to grow reputation, reach and visibility via content rather than the link building practices of old.
As Google turns up the algo to promote great content and social gives us all access to the social graph and the network effect it offers there has never been a better time to get your content game in shape and pull together a killer strategy for your brand. I recently wrote a piece for another digital marketing site that goes into a little more detail around why content is coming to the fore and so for extra context it is certainly worth a read. How to Plan. Cómo medir y configurar los objetivos de tu web. Si vas a crear una página web o un blog o si ya los tienes, estas 3 preguntas son fundamentales antes de marcarte objetivos: ¿Para qué tengo esta página web o este blog?
¿Cuál es el sentido de su existencia? ¿Qué resultados quiero obtener con ellos? Como configurar e interpretar los objetivos en Google Analytics. 30 consejos para usar mejor Google Analytics. Google Analytics es una poderosa herramienta para seguir y analizar el tráfico de tu sitio web, y lo mejor es que es gratis, por lo que expertos y aficionados la prefieren por igual.
Sin embargo, hay una gran cantidad de información disponible sobre las personas que visitan tu sitio, lo que están buscando y cómo llegan, que será necesario aprender a procesar y seleccionar para sacarle el máximo provecho. En Webespacio te ofrecemos 30 recursos con los mejores trucos, herramientas y tips para Google Analytics. Aquí encontrarás cómo integrar Adsense y Adwords, seguir el tráfico proveniente de tus redes sociales y mucho más. Make the Grade: How to Pass the Google Analytics IQ Test. At MaassMedia, Google Analytics is an invaluable tool for gathering data and providing actionable insights to help our clients optimize their digital media.
Not only is MaassMedia a Google Analytics Certified Partner, but all members of our team are required to take and pass the Google Analytics Individual Qualification test. Getting certified as an individual is advantageous for anyone in digital analytics and related fields. Besides the fancy certificate and warm fuzzy feeling of accomplishment, you”ll find the test most rewarding because it provides the opportunity to learn the ins and outs of Google Analytics while gaining an edge in the industry. “It helps build a core understanding of analytics,” says William McGowan, Senior Measurement & Reporting Analyst at MaassMedia, “Understanding where things are located in Google Analytics, as well as understanding what kind of data I can extract, helps me save time and help our clients faster and more efficiently.”
About the Test facebook. Objetivos, Funnels y expresiones regulares (Regex) en Google Analytics. Google Analytics es una excelente herramienta (gratuita) de analítica web, y una de las funcionalidades que nos ofrece es la medición de objetivos (goals) en nuestra web.
Un objetivo puede ser la venta de uno o varios productos, la descarga de un fichero, que el usuario permanezca en una página más de un determinado tiempo o simplemente la suscripción al feed de un blog. Using Google Analytics to Power an Effective Q&A Strategy - YouMoz. When we started Alarm Grid we struggled with how we were going to stand out in a world of like a trillion other security companies.
We were late to the game, no doubt, and in a world with as much competition as there is in an old industry like home security, it seems like there isn't much you could do to compete with the million minds that have come before you. Since then, we've done a lot of fun things that have helped us to gain traction, but my favorite strategy we've executed on thus far is our security FAQs strategy.
We have built an amazingly large database of super relevant Questions and Answers, and our users love them. Before we begin, let me introduce you to our executive team: Eric is on the left, Sterling is in the middle and I'm the guy on the right. Like anything done in marketing, there aren't a whole lot of "new" ideas per se. When you know too much about your product, you can't know what questions users will ACTUALLY find useful 4) Then select "Matching RegExp"