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Marketing: Doritos, Pop Tarts Most Buzzed-About Brands 2010 - Advertising Age - Digital
Josh Warner is president and founder of Feed Company , which promotes and distributes brand videos, including campaigns such as Levi’s “Backflip,” Ray-Ban’s “Catch” and Activision’s “Bike Hero.” In four years, Feed has seeded more than 200 videos across the social web. Everybody loves viral videos. That’s why they’re “viral.” Ad agencies have been trying, in their own way, to replicate the success of viral videos to help their campaigns get exposure and new fans.

