World's Top 100 Most Valuable Luxury Brands. Heritage French and Italian fashion brands make up a list of the world’s most valuable labels following a compilation by the World Luxury Association (WLA). The World’s Most Valuable Luxury Brands Top 100 provides rankings in areas including yachts, cars and resorts, although a large focus is on the fashion arena. The Top 100 is based on luxury brands’ influence on a global scale and they take into account factors such as market share and consumer feedback. WLA is a non-profit organization focusing on the international luxury market, specializing in luxury brand management and market research.
The company released the rankings January 19 after an event dubbed the “Luxury Oscar Awards” took place this month in Beijing. WLA’s world’s top 10 fashion: - Hermès - Chanel - Louis Vuitton - Christian Dior - Ferragamo - Versace - Prada - Fendi - Giorgio Armani - Ermenegildo Zegna WLA’s world’s top 10 cosmetics: AFPrelaxnews – For the full list of winners visit www.top100luxury.com.
Fashion bloggers to spur online luxury sales. Vidéo: Quelles marques de luxe ont les plus gros QI Facebook? Annoncer ici Il y a tout juste un mois, nous vous présentions la nouvelle étude L2 Prestige de Scott Galloway qui propose de calculer l’indice Facebook IQ (le Quotient Intellectuel Facebook) des marques de luxe.
Pour ce faire, il a mis en place des outils pour calculer et quantifier l’expertise Facebook des 100 plus importantes maisons de luxe et marques de prestige. Le but de cet outil est de faire ressortir les forces et les faiblesses des marques de luxe pour les aider à manager au mieux leur présence sur Facebook et optimiser leur ROI. Pour promouvoir son étude, L2 Think Tank, vient de publier une vidéo qui met en relief les principaux chiffres qui ressortent de cette étude. China’s luxury consumers get their information online.
As the buying power of China’s masses continues to spiral upwards, more and more information is being gathered focusing not only on what they like to spend their money on but how they go about spending it. This week it has been the turn of the international audit and advisory services firm KPMG to release its report into the spending habits of mainland Chinese. It found that 70 percent of the country’s consumers of luxury brands search the internet each month before making their purchases. What’s more, 30 percent claimed they searched online for information on luxury items each week. But, surprisingly, just five percent of those polled said they were actually interested in making a purchase over the internet. Worries over authenticity, payment security and after-sales service were cited as reasons for the low number interested in purchasing online.
And it seems that more and more, Chinese consumers know exactly what it is they want to buy. Source: AFPrelaxnews. FLOWERTAG BY KENZO. World luxury market to grow 8%: study. Global luxury sales should grow eight percent this year to 185 billion dollars (124 billion euros) but Japan‘s market will contract. The forecast was raised from an earlier estimate of growth of between three and five percent but would still be lower than last year’s result of 12-percent growth in the luxury market, as the world recovered from the economic crisis. Growth would average five to six percent a year until 2014 according to a study by research group Bain&Company released Tuesday.
Growth in the Chinese market will be 25 percent this year, it said, adding that continental China without Hong Kong and Macao was set to become the third biggest luxury market after Japan and the United States within five years. Meanwhile the Japanese market, the study forecast, will suffer as a result of the devastating tsunami there earlier this year with a 12-month contraction of five percent and will only start recovering in the third quarter.
Source: AFPrelaxnews. Hermès et l’art du Tangram sur Facebook. Annoncer ici La maison Hermès est une des maisons de Luxe qui sait surprendre et étonner ses fans dans ses démarches et ses choix en matières de stratégie digitale. Parfois on aime, parfois on ne comprend pas, mais dans tous les cas la maison Hermès est toujours force de proposition et offre des animations ludiques, originales et créatives. Ainsi après ses différents clin d’œil à la culture geek sur son mini site lesailes.hermes.com et avec sa reprise du célèbre jeu Space Invaders, la maison Hermès revisite le Tangram avec ses codes et ses couleurs. Le Tangram (en chinois : 七巧板) fait référence aux « sept planches de la ruse ». Comme nous le disions un peu plus haut, la maison Hermès a revu le jeu du Tangram pour notre grand plaisir. The Aston Martin experience on iPhone. Following on from the success of the free ‘Explore’ App released in December 2010, Aston Martin announces the release of the premium ‘Experience’ App.
Apparently developed with the “same ethos” with which Aston Martin designs and engineers its cars, the new app combines some of the functionality of the automaker’s former app, Explore, with some new, premium features. The most useful is a partnership with luxury city guide series “A Hedonist’s Guides” to provide guides to 40 global cities, with images and video for each destination. A database of some of the world’s best driving roads is also included, allowing drivers to ‘check in’ to each one to share their experiences, while the app features a speedometer overlaid onto the camera display, capable of measuring the speed at which the iPhone is traveling. The app itself is rather expensive, costing £3.49 in the UK and $5.99 in the US — but at least it’s cheaper than an Aston Martin. Source: AFPrelaxnews. Abu Dhabi to build largest caviar factory. Abu Dhabi is closer to building the world’s largest caviar farm after two dozen live sturgeon were flown from Frankfurt in last month.
The fish arrived at the world’s largest aquaculture plant in Abu Dhabi, a new 60,000 square meter facility that is expected to produce 32 tons of caviar a year. The notion of building a caviar market was an audacious and ambitious one for a desert city. But as appetites for luxury goods continue to climb in this affluent city, spiking demand for one of the most decadent food products was destined to follow. The project is a joint partnership between Bin Salem Holding and German company United Food Technologies which specializes in aquaculture technology. In addition to being the first plant of its kind in the Middle East, it’s also the largest recirculation plant worldwide. The report singled out the insatiable appetite for the fish’s valuable roe and caviar for pushing the species to the brink of extinction. China: Beijing censors premium pubs. Western luxe brands turn to China's Twitter, Weibo. Louis Vuitton, Chanel, Gucci, and Burberry are testing the Chinese microblogging service Weibo to research their most promising market of the future from the inside.
The platform, which grows at 10 million users per month, has been attracting an elite of Western luxe brands over the past month, testing ideas for campaigns or other projects directly on their Chinese audience. “You can immediately see how the market and your following will respond to something if you want to do research” said Leaf Greener, fashion editor of Elle China. Just like Twitter, Weibo lets its users post updates of up to 140 characters, “which in Mandarin Chinese is substantial, allowing for more detailed expression,” BoF states. China may double luxury sales by 2015. China’s luxury spending may more than double by 2015, surpassing Japan to become the world’s largest market for branded goods, according to McKinsey & Co. Sales of luxury items in China, including clothes, handbags, watches and fine jewelry, are expected to increase to about 180 billion yuan in 2015.
The 2015 estimate would be equivalent to 20 per cent of global luxury spending, the consulting company said. “Even with the proliferation of luxury stores in recent years, China is far from reaching saturation,” Yuval Atsmon, a principal at McKinsey said. Via Bloomberg. France Inter > L'édito éco. Japan's young generation closes 'luxury wallet' According to a Women’s Wear Daily report, young Japanese shoppers are less impressed by designer brands and more value-driven than their parents. The consulting firm McKinsey & Co. already reported last July that “almost 30 percent of shoppers under 30 in Japan named price as the most important factor they consider when shopping, compared to just 21 percent for those over age 50″. As a result of its economic collapse, Japan’s per-head spending has radically declined — a trend that will continue — with the luxury market being particularly affected, having shrunk by 23 percent between 2006 and 2010.
While their parents shopped at luxury department stores such as Isetan, shoppers in their twenties now turn to the high street. WWD quotes Charles Spreckley, co-founder of Tokyo-based trend agency Five by Fifty, as saying: “Young people are still fashionable, they are just not as consumerist as they once were, and not as easily transfixed by brand names.” Source: AFPrelaxnews. High fashion for your kids before they can walk.
Luxurious designer collections for toddlers have long been popular — Gucci, Burberry, and Dior are some of the most common go-to labels for that matter, and Lanvin just announced its kids’ launch this week. But the most recent trend goes toward high-fashion strollers and buggies. The latest example is Italian design house Missoni, which unveiled its design for Dutch stroller manufacturer Bugaboo this week. The characteristically colorful and geometric prints can be attached to the brand’s Bee and Cameleon models, which will set you back €670 to €1040 overall. If the “luxury knitted blanket” that comes with each purchase justifies the price remains for the shopper to decide.
Back in 2008, Marc Jacobs was one of the first to recognize this almost untapped market, when he collaborated with Bugaboo on his part (his model cost €1500), and other designers, including Henrik Vibskov for Quinny, have since followed suit. Missoni’s strollers for Bugaboo will be available from July. In the way - Je Like - P1.cn, «LE» réseau social chinois du luxe. P1.cn, «LE» réseau social chinois du luxe Publié le 12 janvier 2011 La Chine, en raison de son potentiel de milliardaires et de millionnaires*... a développé d'immenses communautés et clubs de membres "wealthy" digitaux.
Un véritable Eldorado pour les marques de luxe. Bien sûr, il existe des copycats de Facebook, Twitter, You Tube, ou Flickr, mais ce n'est pas là que se joue la destinée des marques de luxe, qui disposent d'outils bien plus performants pour se faire connaître des VIP. Et plus particulièrement des jeunes, identifiés aujourd'hui comme le segment de population acheteuse de biens de luxe en quantité au détriment de l'épargne. P1.cn est particulièrement représentatif de ces réseaux de riches et de leur créativité. En mars 2010, après un an et demi d'existence, ce réseau social comptait 633 000 jeunes Yuppies chinois, qui disposent de plus de 1500 euros par mois -alors que le coût de la vie est en moyenne de 500 euros mensuels dans les grandes villes.
Nathalie Omori / Zhenji. Window World le nouveau court-métrage de Karl Lagerfeld. Luxe : Comment les marques utilisent le Web 2.0.