AB InBev caught up in Wikipedia row. 10th January, 2012 by Alan Lodge AB InBev has been caught up in a row over online encyclopedia Wikipedia after a PR firm altered an entry on beer brand Stella Artois.
Portland Communications deleted the term “wife-beater” from the Wikipedia article about Stella Artois, reportedly to “challenge any connections between the brand and domestic violence.” The firm was employed by AB InBev to improve the brand’s reputation online, with it having picked up the “wife-beater” tag due to its high alcohol content and its association with town centre brawls and rowdy sports fans. Portland maintains that the changes were made openly and within Wikipedia’s rules. In the wake of this revelation, though, a meeting has been scheduled between the Chartered Institute of Public Relations and Wikipedia to give PR professionals guidance for working on Wikipedia, and to develop a code of conduct for PR professionals to help minimise attempts to mask the true identity of PR professionals seeking to edit the site.
Stella Artois: Respect. Stella Cidre recalled in ‘exploding bottle’ alert. The Food Standards Agency issued a product recall information notice following the discovery of yeast contamination in three batches of the cider.
The fault means the cider continues to ferment in the bottle leading to a build-up of gas that may cause bottles to burst. The alarm was raised after two consumers suffered minor injuries when a bottle exploded, prompting the brewer and an external laboratory to carry out tests. The FSA warned: “Do not consume or handle the product further.” Anyone who has received the products is advised to “handle the bottles carefully, wearing gloves and protective eyewear, to determine if the product is from the affected batch on an individual bottle”. In a statement, the brewer said: “A small number of 568ml Stella Artois Cidre bottles have burst and AB-InBev UK is taking the measure of recalling all the potentially affected bottles. “The potentially affected bottles come from three batches.
“The safety of our consumers is our primary concern. DANS LE MONDE - Tomber la chemise pour Stella. STELLA ARTOIS INTRODUCES NEW ‘CHALICE CAN’ April 7th, 2011 Stella Artois this week unveiled a new design for the brand’s full line-up of cans.
Stella Artois to start making cider. Stella Artois - Crying Jean - 2011 Super Bowl Commercial Ad. Anheuser-Busch's Super Bowl Lineup Led by Stella Artois - Advertising Age - Special Report: Super Bowl. Stella Artois launches Christmas-themed iAd. The iAd platform, which rolled out across Europe in November this year, allows users to view content rich advertising on the iPhone or iPod without having to exit the app.
The Stella Artois iAd was created by Apple's in-house team and opens with a festive scene. It gives users various ways to interact with the TV ad, such as downloading its soundtrack, which is a French rendition of 'the 12 days of Christmas'. The iAd also links to the existing Stella Artois app Le Bar Guide, which helps users find nearby bars serving Stella Artois, and the iLoveBeer app, created by Stella owner AB InBev. Earlier this month, Renault became the first brand in Europe to use the iAd platform, to support the launch of its Twizy electric car.
Nespresso, Perrier, Citi, Evian, LG Display, AB InBev, Unilever, Turkish Airlines and Absolute Radio will also be serving ads on the European network. Stella Artois : Ice Lounge. Stella Artois Black presents The Night Chauffeur from Monday 14th November. Stella Artois brings a unique immersive theatre experience to the UK .The production takes passengers on an unforgettable journey in a classic Citroen DS; not only through the streets of London but through time, a shared experience and on a truly incredible adventure. The Night Chauffeur is a moment of cinema come-to-life and ten events will be held to celebrate the launch of Stella Artois Black. Customers buying the new premium lager will be plunged into the mysterious and intriguing world of the Night Chauffeur – filled with femme fatales, secret exchanges and unanswered questions. Passengers begin in the bar, a phone on the bar rings, the barman calls out their name and a chauffeur leads you to a 1960s Citroen DS. He takes you on a trip through the streets of the city, but also through time, back to the 1960s.
Surrounded by actors, passengers become key players in the story unfolding around them, for an unforgettable experience.