Dwell Joins Celeb 'Curators' on Twitter-Inspired Shopping Site OpenSky | MediaWorks. Smells Like F-Commerce: Burberry Body Launches With Pop-Up Facebook Tryvertising Store [Images. Confirming its trailblazing status as a pioneer in social commerce for luxury brands, Burberry has launched a pop-up ‘tryvertising’ fan-store on its Facebook page to promote the launch of its new fragrance Burberry Body to its 7m+ fans. And the best thing for Burberry fans is that the cost of getting the fragrance delivered to your door is $0 – the fan-store is actually a sample-store, offering free samples to Burberry fans. We think it’s smart and slick and sets a new standard for tryvertising on Facebook. The Burberry Body sample store features a like-gate, a count-down timer, an attractive order form, and plenty of opportunities for users to share the news. In fact, the only essentials missing from the Burberry Body sample-store in our view are; a mobile-friendly version of the store,a newsfeed version that would allow fans to share the store across walls, andan option for fans to also purchase the full version at special VIP fan-pricing.
Speed Summary | New Moontoast eBook on Facebook Commerce for Brands (Infographic) Moontoast, one of the leading social commerce platforms working with retailers, publishers, musicians and celebrities has just published a new, useful and insightful e-book on Facebook commerce for brands. It’s most definitely worth a download – from here (free) – as it contains some of the smartest advice we’ve found on f-commerce to date. We think the smartest way for brands to understand Facebook and Facebook Commerce is as fan-media and fan-sales; Moontoast’s e-book provides invaluable insight for doing precisely that – and for creating an army of ‘super fans‘ (brilliant concept) who buy and advocate more and more often.
For the time-squeezed, here’s a quick speed summary of our top takeouts of Moontoast’s The Fan Brand’s Guide to Facebook Commerce – including a natty infographic on the Anatomy of a Fan How to Get into a Fan’s Feed The Anatomy of a Fan (click for full size) Vers une expérience digitale magique et connectée en point de vente. P&G Launch 6 New Facebook Stores: “Live Learning Labs” [Screenshots. P&G have upped their f-commerce game, opening new Facebook stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze. As with last year’s pilot P&G Facebook stores, P&G are outsourcing e-commerce heavy lifting; this time not to Amazon, but to PFSWeb‘s eStore – an independent online retailer that exclusively sells P&G products.
The f-commerce software is a very slick looking Resource Interactive product formally known as “off-the-wall”, but now rebranded as DCP (Distributed Commerce Platform). For a brand manufacturer with limited e-commerce experience, this outsourcing is smart. Interestingly, P&G is leaving the door open for other retail partners to join the party and sell from their brands’ Facebook pages: A message on the splash tab of the e-commerce apps invites customers to “Purchase on Facebook through these trusted retailers” – although eStore is the only option currently available (Walmart is rumoured to be interested).
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy.