Adidas Busenitz Pro Black/White. Adidas Skateboarding Greece Feature. Adidas Kopenhagen Grey/Legacy Blue. Adidas Pop-Up Retail Strategy: What Social Commerce Can Learn. The business rationale for opening fan-stores in social media is smart, simple and compelling. Advocacy activation. Fan advocacy boosts launch sales, but up to 50% of fans don’t actually advocate (they would recommend but they don’t because they’re not prompted to do so). As Emanuel Rosen, author the Anatomy of Buzz (still the best book on word of mouth to date), concluded, to activate fan advocacy you need to get your new product into fans’ hands first (get-it-first exclusivity activates advocacy). Pop-up (temporary) fan-stores in social media are a quick and easy way to activate fan-advocacy and boost launch sales.
Think of it as product placement in real life. Getting new products into fans’ hands first is the speciality of Adidas, through its ‘pop-up retail’ strategy. In sum, Adidas are the pop-up meisters of fast retail, and we think social commerce has a much to learn from this bricks-and-mortar fan commerce. Pop-up Retail + Social Commerce = Big Opportunity. Adidas Originals Stan Smith 2 Premium. Adidas Originals ZX 8000 'Hiking' Sneakers - A Detailed Look. Y-3 Sala “Croc” Kazuki Kuraishi for adidas Originals x Burton Apparel Fall/Winter 2011. Pop art | adidas on the Behance Network. In 2011 adidas Originals organizes 6 pop-up stores with guerrilla tactics in Germany, Switzerland and Austria. D’art Design Gruppe creates this unique shop concept customized for the adidas collection “ransom” and “blue”.
Only the ones who will be in the right place at the right time can purchase the exclusive collections. The pop-up stores open only for a short time in Germany, Austria and Switzerland. Only invited guest know the locations. Y-3 2011 Fall/Winter Warrior High Collection. Adidas met David Villa en vitrine. Gary Aspden: The adidas Originals B-Sides Project. Foot Locker Europe x adidas Originals “Don’t Kick It” featuring Lionel Messi. Adidas Originals B-Sides Kegler Super.