Reebok CrossFit: "The Sport of Fitness Has Arrived" Extended. VERBAL & Swizz Beatz: Reebok Ree-Done. The last few months have seen a huge resurgence from Reebok.
This comes in tandem with the announcing of two new creative directors including Swizz Beatz as the Global Creative Director, and VERBAL as the Reebok Classics Asia Creative Director. Both parties were on hand in Tokyo last week for a Reethym of Lite event that helped launch an all out campaign from the signature running and sporting brand. We caught up with both parties to get their takes on Reebok as a brand and their upcoming roles within the company.
How did the opportunity come about? VERBAL: Long story short, I met some cool people from Reebok, just having drinks with them and telling them about my first basketball shoes: the Reebok Pumps. Swizz Beatz: The opportunity came about through mutual friends, they were looking to do something new and my name was on the list I guess. What does your job and role encompass? Coming from musical backgrounds, how difficult was it to make a transition into fashion and product? REEBOK REETHYM OF LITE JAPAN RECAP - Articles - Sneaker Freaker Magazine. Reebok Reethym of Lite Campaign – Behind-the-Scenes. Reebok Classics & Rock the Bells: Childish Gambino. Reebok Classics & Rock the Bells: Erykah Badu. Swizz Beatz and Reebok Classics Present “Reethym of Lite” Concert Recap. Reebok Classics – Lauryn Hill on 'The Miseducation of Lauryn Hill' Wallpaper* x Reebok Pop-Up Exhibition – Sneak Peak.
Internationally renowned design bible Wallpaper* is collaborating with fitness experts Reebok to curate the works of five leading artists.
Innovative fitness design including Reebok’s ZigTech running shoe intersects with the artists’ creative visions. Wallpaper* Editor-in-Chief Tony Chambers, who awarded the ZigTech shoe a coveted prize at its annual Design Awards declared, “Reebok’s Zig Tech running shoe is an iconic piece of modern design. We were interested to collaborate with Reebok on this project because of the brand’s vision and commitment to innovative fitness and training design and technologies.” Spanish modernist architects A-Cero, iconoclastic French artist Ora Ito, UK film production house Partizan, Italian designer Fabio Novembre, and German founder of SolarLab Research & Design Christoph Behling were handpicked to fuse Reebok’s design DNA with their own creative visions. VERBAL Named Creative Director for Reebok Classics Asia. Swizz Beatz for Reebok - Reethym of Lite. Reebok Portrait of the Artist: Ryan McGinness. Reebok “Classic Vintage” Pack. As fresh and exciting as some of Reebok’s newer styles may be, nothing ever really compares to the classic look of their older models.
Returning to its roots, the brand has just unveiled this brand new special edition Classic Vintage pack for Fall/Winter 2011. Inspired by four of the legendary fitness silhouettes from the ’80s, the pack contains the Freestyle Hi, Workout Low Plus, Ex-O-Fit Hi and Classic Leather styles (the latter two are pictured above). Stay tuned as the styles are expected to be available soon through select Reebok stockists worldwide. Photography: HYPEBEAST. Reebok x Swizz Beatz - Kamikaze Everyday. Reebok ZigTech. Afin de faire la promotion des Reebok ZigTech, l’agence DDB Berlin a pensé cette série de spots publicitaire.
Réalisées par Psyop, ces vidéos mélangent captation vidéo et animation classique pour mettre en avant les sportifs Lewis Hamilton ou Iker Casillas. A découvrir dans la suite. Reebok x Swizz Beatz Sneaker 'Signed Edition' Releasing Next Month. Reebok x Hanon 'Omni Zone' Pump Sneakers. Reebok Boosts Spending Behind EasyTone, ZigTech. Basquiat x Reebok Pump Omni Lite Fall 2011. Packer Shoes x Reebok Court Victory Pump - Grand Slam Pack. Packer Shoes and Reebok have been collaborating quite well of late.
From their ‘Nique pump, to the Stash-designed Pump to the standout Pump 20 model, the small Teaneck shop has stepped up their collaboration game. There are four more Court Victory Pumps to add to the list of collaborations with Reebok, one for each of the Grand Slam events. These will release during the corresponding tennis tournament, beginning with the model to honor the land down under very soon.
As these preview images suggest, each model has specific references to the place or court for the Slam. For the French Open model, the clay can be seen as a splatter pattern; for the US Open the colors of Arthur Ashe stadium court in Flushing, Queens gets some love; the grass is an obvious reference in the Wimbledon model; and the forthcoming AU model has references to the Australian flag.
Reebok Picks Omnicom Group's Tribal DDB for Digital - Advertising Age - Agency News.