The World of Red Bull. Alcool et Red Bull® : les étudiants trinquent. Red Bull Campaign. Voici le prochain spot et la nouvelle campagne publicitaire de la marque Red Bull qui sera diffusée dans les cinémas français dans le courant du mois de septembre.
Un condensé d’images auquel la marque est partenaire entre sports de glisses, surf, BMX ou encore Formule 1. RED BULL ROLLS OUT NEW PET BOTTLE. August 9th, 2011 Red Bull, the energy drink, has announced the full roll out of a new PET bottle across the trade into the wholesale channel.
The 330ml PET bottle, which is being supported by a heavyweight outdoor media campaign during September, aims to help grow the Sports & Energy category - the biggest soft drinks sub-category in impulse – by being relevant to more consumers through more usage occasions in their day to day lives. Data shows that the bottle format in soft drinks is already popular with consumers, with 17 of the top 25 selling soft drinks in the plastic bottle format.
Also, in the current make up of the Sports & Energy category, bottles contribute 57% of the value and cans 43%3. However, the functional energy bottles only make up 9%, which provides a massive opportunity to build category growth through this segment – the fastest growing of any within Sports & Energy. Red Bull Head of Category Marketing, Doug Bairner commented: Red Bull cancels production in the US. Les dirigeants de Red Bull s'expliquent. Red Bull to screen sporting film shorts for cinema push. Red Bull: showing sporting film shorts on Cineworld screens The four-minute shorts, Red Bull 'Edge of Your Seat' with action from freesports athletes such as Danny MacAskill, Felix Baumgartner, Robbie Maddison and Rachel Atherton, will be shown before films at 400-plus Cineworld screens from Friday (April 1).
The short films will change every month and will be accompanied by activity in the Cineworld magazine, via social media, and in foyers. The Red Bull Energy Drink and Red Bull Sugarfree will also go on sale in all Cineworld cinemas. Red Bull, which booked the activity directly with Cineworld and its sales house DCM, aims for the films to become a "talking point" across social media, and has planned a teaser campaign on Cineworld’s YouTube channel.
A Red Bull editorial promotion will run in Cineworld’s Unlimited magazine, which Cineworld claims has a distribution base of 400,000, as well as on its online version for the duration of the campaign. Top 10 – Red Bull Cliff Dives (video) Audace - Red Bull fait son cinéma. Publié le 29 mars 2011 Red Bull a toujours fait très fort en matière de com.
Cette fois-ci la marque innove et se lance dans le documentaire cinématographique. Un brand content de sports extrêmes, grisant et très énergisant… “Arrivez 5 minutes avant l’heure indiquée ou vous louperez toute l’action”. La bande annonce qui sera diffusée à partir de vendredi sur YouTube ne ment pas. Quatre petits films de quatre minutes (‘Sucker Punch’, ‘Limitless’, ‘Source Code’ et ‘The Eagle’) mettront ainsi en avant les uns après les autres, pendant 4 mois, les exploits des champions Danny MacAskill (trialiste VTT), Felix Baumgartner (parachutiste de l’extrême), Robbie Maddison (pilote de moto-cross) et Rachel Atherton (championne du monde de descente en VTT). Alexandre Chomley Source: brandrepublic.com TAGS : sport extrême / Red Bull / Angleterre Le frigo qui vous rappelle par Tweet de boire de l’eau Cerveza Norte: l’excuse parfaite Les anti-Starbucks contre-attaquent Lagerfeld «loves it light» avec Coca.
Red Bull & BMW /\ Vélo contre Bobsleigh « Kesako.