As the media columnist for Ad Age, I don't usually write about advertising or marketing. But today I'm making an exception because I've got some interesting data to share about advertising-as-media -- and TV shows as platforms for advertising-as-entertainment. Last month, Ad Age collaborated with Bluefin Labs to present a deep dive into the social-media conversation surrounding the first full season of NBC's hit show "The Voice," as well as a visualization of the interconnected social-media conversation around the new FX comedy "Wilfred."
Cet été « Summer Time Is Pepsi Time » ! L’été approche et la marque compte bien se faire une place au soleil...et pour cela, elle n’hésite pas à attaquer son concurrent direct Coca-Cola. En association avec TBWA Chiat Day Los Angeles, la marque de soft drink prend pour cible son rival de longue date dans sa campagne intitulée « Summer Time ». Les publicités les plus connues de la marque sont ainsi malicieusement détournées au profit de Pepsi.
Popsop reports that PepsiCo is launching its first new advertising campaign for Pepsi-Cola in three years. The company paid less attention to its biggest brand after it slipped to No 3 in US soda sales last year, trailing Coke and Diet Coke. The strapline for the new campaign is 'Summertime is Pepsi time'.
Though world renowned Spanish chef Ferran Adrià will be shuttering his legendary restaurant El Bulli this month, regular folks will be able to sample his creative genius at a fraction of the price and the wait now that he’s teamed up with PepsiCo. The food and beverage giant announced the partnership Thursday, saying that Adrià will lend his creative, culinary genius to all of the company’s brands worldwide. El Bulli was named the World’s Best Restaurant five times by Restaurant magazine and Adrià himself has likewise been described as the best chef in the world. PepsiCo owns names like Frito-Lay, Quaker, Tropicana and Gatorade.
The May issue of Beverage Innovation magazine ran a short article reporting that, according to Beverage Digest , PepsiCo was about to launch a new mid-calorie cola called Pepsi Next. PepsiCo officially announced the release at the Beverage Digest Wall Street Smarts conference. Test marketing of Pepsi Next is to begin in two markets in Iowa and Wisconsin in July. Pepsi Next has been created ‘for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet'. According to Pepsi’s press release, ‘while sugar-reduction is a priority for this segment, they have not adopted the flavour profile of a zero calorie cola. Pepsi Next delivers in the sweet-spot for these consumers with its real cola flavour and 60% less sugar.’
The PepsiCo Foundation has announced its commitment of $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. This contribution is in addition to a $125,000 commitment the Foundation has made to areas of the southern US affected by recent storms. "The people of Joplin and other communities affected by these devastating storms are in our thoughts and prayers," said PepsiCo chairman and CEO Indra Nooyi. "They need our help more than ever, and the entire PepsiCo family will fully support the recovery and rebuilding process along the way. During difficult times like these, we're all neighbours and we can all lend a helping hand."
Publié le 25 mai 2011 Pepsi Max fait coup double: nouvelle série Web internationale en partenariat avec le site de comédie Funny or Die, et une chaîne Youtube. La marque de sodas joue à fond la carte du brand content. Ils s’appellent Hugh , Grant, Will , et Brandon . Ils sont les héros de Mates Versus , la série lancée par Pepsi Max et le site de comédie Funny or Die créé en 2007 par Adam McKay et Will Ferrell . Et que l’on peut découvrir sur la nouvelle chaîne YouTube de PepsiMax .
PepsiCo has launched its Social Vending System, a state-of-the-art networked unit that features full touchscreen interactive vending technology. A prototype of the Social Vending System will debut at the National Automatic Merchandising Association's One Show in Chicago (27-29 April). Using digital technology, PepsiCo's Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient's name, mobile number and a personalised text message. There's also the option to further personalise the gift with a short video recorded right at the machine.
PepsiCo Inc has reported volume, revenue and operating profit growth for the first quarter of 2011 driven by top-line gains across its worldwide snacks and beverage businesses, and from the acquisitions of its anchor bottlers. “We are pleased with the broad-based volume and net revenue growth in the quarter," said PepsiCo chairman and CEO Indra Nooyi. "Growth in emerging markets was strong, driving attractive gains in Eastern Europe, Asia and the Middle East. “Importantly, we had strong volume growth in both our Frito-Lay snacks and North American beverage businesses, with each up 2% on an organic basis over the prior year.
By Charles Riley, staff reporter February 8, 2011: 3:18 PM ET NEW YORK (CNNMoney) -- Can a soda can be sassy? Pepsi thinks so. Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women." The new can -- which stands just more than six inches in height -- will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March.
By just-food.com | 4 January 2011 PepsiCo 's Frito-Lay North America snacks business plans to make 50% of its products from natural ingredients by the end of the year. The target, which includes Lay's potato chips, Tostitos tortilla chips and SunChips snacks, will see the products made using ingredients without artificial or synthetic ingredients. This will include around six dozen varieties of Frito-Lay products. "Many of the unflavoured snacks in our portfolio are already made with all-natural ingredients, and we've focused on expanding our portfolio of products with all-natural ingredients to include more of consumers' favorite flavoured products," said Ann Mukherjee, senior vice president and chief marketing officer, Frito-Lay.
Football might not be a big deal in the rest of the world, but on the stateside, it is a fiery, national affair. Pepsi and NFL have decided to celebrate the post season with a series of original tracks about the playoff games created by some of the biggest hip-hop artists, and this time, Big Boi shares his rhymes about Game Green– the Packers vs. the Eagles. No matter who you were rooting for, as Big Boi goes, “embrace your hatred or defeat”, enjoy the tracks, and just start gearing up for Superbowl Sunday.
<div id="posterousbar_nojs"><a href="http://posterous.com/"><img src="/images/header/yellow.png" alt="Posterous" /></a></div> Mister Viral 22 Dec 2010 Snoop Dog vous souhaite un joyeux Noël en vidéo Via: Mastercom Martin Thouroude's Space
Foursquare is partnering with PepsiCo and Safeway to launch a pilot program which could serve as the future of the company's business model--and as an answer to competitors Facebook Places and Gowalla. Today, the New York-based geo-location service will introduce a rewards platform built on top of Safeway's existing loyalty program. The platform enables users to link their Safeway loyalty accounts to Foursquare, and earn rewards from check-ins. It is designed to be scalable, which means any other national retailer--perhaps even Walmart--could link its existing loyalty program to Foursquare.