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As the media columnist for Ad Age, I don't usually write about advertising or marketing. But today I'm making an exception because I've got some interesting data to share about advertising-as-media -- and TV shows as platforms for advertising-as-entertainment. Last month, Ad Age collaborated with Bluefin Labs to present a deep dive into the social-media conversation surrounding the first full season of NBC's hit show "The Voice," as well as a visualization of the interconnected social-media conversation around the new FX comedy "Wilfred."
Disloyal Polar Bears vs. Disloyal Santa in Pepsi Spots | Commentary and analysis from Simon Dumenco - Advertising Age
Pepsi Evolution BMX Jam 2011 from Urban Roof on Vimeo . Pepsi X Evolution BMX jam went down on July 9th in Ljubljana, Slovenia. Here is the video highlights made by Urban Roof . It was damn hot so my respect goes to all the riders because even in the shadow where me and other two judges were was really hard to breath.
2011 Pepsi X Evolution BMX Jam
Cet été « Summer Time Is Pepsi Time » ! L’été approche et la marque compte bien se faire une place au soleil...et pour cela, elle n’hésite pas à attaquer son concurrent direct Coca-Cola. En association avec TBWA Chiat Day Los Angeles, la marque de soft drink prend pour cible son rival de longue date dans sa campagne intitulée « Summer Time ». Les publicités les plus connues de la marque sont ainsi malicieusement détournées au profit de Pepsi. Deux spots produits par Pytka et intitulés « Uncle teddy » et « Santa dancing» , mettent en scène les personnages phares de la marque Coca-Cola, devenus en toute discrétion adeptes de Pepsi.
DOC NEWS - DANS LE MONDE - Pepsi détourne les égéries de Coca-Cola
The winners and finalists of the FoodBev.com Awards 2011 have been announced. Find out who's leading the way in innovation: http://bit.ly/AjHigp
News | PepsiCo mocks Coke's Santa in cheeky TV campaign
Ferran Adrià To Create Products For PepsiCo | LUXUO Luxury Blog
Though world renowned Spanish chef Ferran Adrià will be shuttering his legendary restaurant El Bulli this month, regular folks will be able to sample his creative genius at a fraction of the price and the wait now that he’s teamed up with PepsiCo. The food and beverage giant announced the partnership Thursday, saying that Adrià will lend his creative, culinary genius to all of the company’s brands worldwide. El Bulli was named the World’s Best Restaurant five times by Restaurant magazine and Adrià himself has likewise been described as the best chef in the world. PepsiCo owns names like Frito-Lay, Quaker, Tropicana and Gatorade.
The May issue of Beverage Innovation magazine ran a short article reporting that, according to Beverage Digest , PepsiCo was about to launch a new mid-calorie cola called Pepsi Next. PepsiCo officially announced the release at the Beverage Digest Wall Street Smarts conference. Test marketing of Pepsi Next is to begin in two markets in Iowa and Wisconsin in July. Pepsi Next has been created ‘for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet’.
News | Pepsi Next mid-calorie cola test
News | PepsiCo commits $500,000 to tornado relief efforts
The PepsiCo Foundation has announced its commitment of $ 500 , 000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. This contribution is in addition to a $ 125 , 000 commitment the Foundation has made to areas of the southern US affected by recent storms. “The people of Joplin and other communities affected by these devastating storms are in our thoughts and prayers,” said PepsiCo chairman and CEO Indra Nooyi. “They need our help more than ever, and the entire PepsiCo family will fully support the recovery and rebuilding process along the way.Live from NY - Pepsi Max lance une comédie
Pepsi Max fait coup double: nouvelle série Web internationale en partenariat avec le site de comédie Funny or Die, et une chaîne Youtube. La marque de sodas joue à fond la carte du brand content. Ils s’appellent Hugh , Grant, Will , et Brandon . Ils sont les héros de Mates Versus , la série lancée par Pepsi Max et le site de comédie Funny or Die créé en 2007 par Adam McKay et Will Ferrell .
PepsiCo has launched its Social Vending System, a state-of-the-art networked unit that features full touchscreen interactive vending technology. A prototype of the Social Vending System will debut at the National Automatic Merchandising Association’s One Show in Chicago ( 27 – 29 April). Using digital technology, PepsiCo’s Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalised text message. There’s also the option to further personalise the gift with a short video recorded right at the machine.
News | PepsiCo introduces 'Social Vending System'
News | PepsiCo Q1 2011 results
PepsiCo Inc has reported volume, revenue and operating profit growth for the first quarter of 2011 driven by top-line gains across its worldwide snacks and beverage businesses, and from the acquisitions of its anchor bottlers. “We are pleased with the broad-based volume and net revenue growth in the quarter,” said PepsiCo chairman and CEO Indra Nooyi. “Growth in emerging markets was strong, driving attractive gains in Eastern Europe, Asia and the Middle East. “Importantly, we had strong volume growth in both our Frito-Lay snacks and North American beverage businesses, with each up 2 % on an organic basis over the prior year. We continue to make investments in innovation, brand building and emerging markets growth, and our first quarter results give us confidence that our investments are paying off. We are focused on managing our global portfolio to succeed in the marketplace and, at the same time, drive profitable growth and strong returns for our shareholders.”
PepsiCo has developed the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources. PepsiCo’s 100 % recyclable ‘Green Bottle’ is made from bio-based raw materials (switch grass, pine bark and corn husks). PepsiCo will pilot production of the new bottle in 2012 .
Innovations | PepsiCo Green Bottle
Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women." The new can -- which stands just more than six inches in height -- will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March. "Our slim, attractive new can is the perfect complement to today's most stylish looks," said Jill Beraud, chief marketing officer at Pepsi ( PEP , Fortune 500 ). "We're excited to throw its coming-out party, during the biggest celebration of innovative design in the world." The new look will be rolled out with an assist from Simon Doonan -- the fashion commentator famous for his store window displays -- who will unveil a "special collaboration" in New York on Feb. 11.
Diet Pepsi releases 'skinny can' for New York fashion week - Feb. 8, 2011
New ads for Pepsi Max
Pepsi Max has released a series of tongue-in-cheek ad spots featuring men who just want to escape from the imperfect reality and spend some time with friends.Read the whole thing at AdAge →