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Disloyal Polar Bears vs. Disloyal Santa in Pepsi Spots. 2011 Pepsi X Evolution BMX Jam. DOC NEWS - DANS LE MONDE - Pepsi détourne les égéries de Coca-Cola. En association avec TBWA Chiat Day Los Angeles, la marque de soft drink prend pour cible son rival de longue date dans sa campagne intitulée « Summer Time ». Les publicités les plus connues de la marque sont ainsi malicieusement détournées au profit de Pepsi. Deux spots produits par Pytka et intitulés « Uncle teddy » et « Santa dancing», mettent en scène les personnages phares de la marque Coca-Cola, devenus en toute discrétion adeptes de Pepsi. Quelle trahison pour Coca-Cola! Santa Claus, le célèbre papa noël et les petits ours blancs de la marque ont été corrompus… Enfin c’est les vacances !

PepsiCo mocks Coke's Santa in cheeky TV campaign. Ferran Adrià To Create Products For PepsiCo. Though world renowned Spanish chef Ferran Adrià will be shuttering his legendary restaurant El Bulli this month, regular folks will be able to sample his creative genius at a fraction of the price and the wait now that he’s teamed up with PepsiCo.

Ferran Adrià To Create Products For PepsiCo

The food and beverage giant announced the partnership Thursday, saying that Adrià will lend his creative, culinary genius to all of the company’s brands worldwide. El Bulli was named the World’s Best Restaurant five times by Restaurant magazine and Adrià himself has likewise been described as the best chef in the world. Pepsi Next mid-calorie cola test. PepsiCo commits $500,000 to tornado relief efforts.

This contribution is in addition to a $125,000 commitment the Foundation has made to areas of the southern US affected by recent storms.

PepsiCo commits $500,000 to tornado relief efforts

“The people of Joplin and other communities affected by these devastating storms are in our thoughts and prayers,” said PepsiCo chairman and CEO Indra Nooyi. “They need our help more than ever, and the entire PepsiCo family will fully support the recovery and rebuilding process along the way. During difficult times like these, we’re all neighbours and we can all lend a helping hand.”

The PepsiCo Foundation is working with long-time partners the American Red Cross and Feeding America to help support their immediate relief efforts, and has offered to ‘double match’ the charitable contributions that PepsiCo associates make to these organisations. Live from NY - Pepsi Max lance une comédie. Pepsi Max fait coup double: nouvelle série Web internationale en partenariat avec le site de comédie Funny or Die, et une chaîne Youtube.

Live from NY - Pepsi Max lance une comédie

La marque de sodas joue à fond la carte du brand content. Ils s’appellent Hugh, Grant, Will, et Brandon. PepsiCo introduces 'Social Vending System' PepsiCo has launched its Social Vending System, a state-of-the-art networked unit that features full touchscreen interactive vending technology.

PepsiCo introduces 'Social Vending System'

A prototype of the Social Vending System will debut at the National Automatic Merchandising Association's One Show in Chicago (27-29 April). Using digital technology, PepsiCo's Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient's name, mobile number and a personalised text message. There's also the option to further personalise the gift with a short video recorded right at the machine. PepsiCo Q1 2011 results. “We are pleased with the broad-based volume and net revenue growth in the quarter,” said PepsiCo chairman and CEO Indra Nooyi.

PepsiCo Q1 2011 results

“Growth in emerging markets was strong, driving attractive gains in Eastern Europe, Asia and the Middle East. “Importantly, we had strong volume growth in both our Frito-Lay snacks and North American beverage businesses, with each up 2% on an organic basis over the prior year. We continue to make investments in innovation, brand building and emerging markets growth, and our first quarter results give us confidence that our investments are paying off. We are focused on managing our global portfolio to succeed in the marketplace and, at the same time, drive profitable growth and strong returns for our shareholders.” Reported EPS $0.71 and core EPS $0.74, in line with management’s expectations.Worldwide snacks and beverage volume grew 3% and 12%, respectively. Global snacks volume increased 3% reflecting broad-based gains in the core snacks portfolio. PepsiCo Green Bottle.

Diet Pepsi releases 'skinny can' for New York fashion week - Feb. 8. By Charles Riley, staff reporterFebruary 8, 2011: 3:18 PM ET NEW YORK (CNNMoney) -- Can a soda can be sassy?

Diet Pepsi releases 'skinny can' for New York fashion week - Feb. 8

Pepsi thinks so. Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women. " The new can -- which stands just more than six inches in height -- will make its debut at New York's Fall 2011 fashion week later this month, but it won't hit stores until March. "Our slim, attractive new can is the perfect complement to today's most stylish looks," said Jill Beraud, chief marketing officer at Pepsi (PEP, Fortune 500). The new look will be rolled out with an assist from Simon Doonan -- the fashion commentator famous for his store window displays -- who will unveil a "special collaboration" in New York on Feb. 11.

The Pepsi Bottle School. New ads for Pepsi Max. Yet Another Super Bowl Spot Brings PepsiCo's Total to Seven - Advertising Age - Special Report: Super Bowl. US: PepsiCo's Frito-Lay unveils "all-natural" snack plans: Food news & analysis. By just-food.com | 4 January 2011 PepsiCo's Frito-Lay North America snacks business plans to make 50% of its products from natural ingredients by the end of the year.

US: PepsiCo's Frito-Lay unveils "all-natural" snack plans: Food news & analysis

The target, which includes Lay's potato chips, Tostitos tortilla chips and SunChips snacks, will see the products made using ingredients without artificial or synthetic ingredients. Big Boi x Pepsi x NFL Playoffs. PepsiCo réorganise les rayons jus de Carrefour. Snoop Dog vous souhaite un joyeux Noël en vidéo - L'oeil de Martin. Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places. Foursquare is partnering with PepsiCo and Safeway to launch a pilot program which could serve as the future of the company's business model--and as an answer to competitors Facebook Places and Gowalla.

Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places

Today, the New York-based geo-location service will introduce a rewards platform built on top of Safeway's existing loyalty program. The platform enables users to link their Safeway loyalty accounts to Foursquare, and earn rewards from check-ins. It is designed to be scalable, which means any other national retailer--perhaps even Walmart--could link its existing loyalty program to Foursquare. GNC and PepsiCo plan launch of Phenom coconut water.

PepsiCo and GNC have signed a joint venture agreement to develop and sell fortified coconut water products under the newly created Phenom brand name.

GNC and PepsiCo plan launch of Phenom coconut water

The products are expected to be available during the second quarter of 2011 at GNC locations in the US and on the GNC website exclusively, prior to a wider release in other leading retail outlets. The Phenom joint venture follows the successful retail launch of PepsiCo's Gatorade G Series Pro at GNC stores in May 2010. Display King (feat. Snoop Dogg)