Be The Next Levi's Face! Levi's Amsterdam.
Levi's. Juillet 2011. Juin 2011. Stussy x Levi’s “Customized” Collection. Levi’s Presents JUXTAPOZ “Art in the Streets” Video Issue. CLOT x Levi's Nevada Trucker Jacket. Levi’s x Water.org 2011 Water March. In association with Water.org, denim purveyor Levi’s helped celebrate World Water Day and the launch of their new Levi’s Water/Less jeans with a Water March. The Water/Less jeans collection has aimed to cut down the use of water necessary in the denim finishing process. The march featured 100 water carriers who went on a three-mile trek through New York City as a symbolic move set against the walk many take globally each day.
Levi’s donated $250,000 USD to Water.org as support to Water.org’s efforts to offer clean water globally. Levi’s Fixie Bike. Levi’s look to several bike experts to help them create a fixed gear bike inspired by the brand’s very own denim detailing. Three different parties were involved in the building act including UNIK bikes, Belgium’s master in vintage restorations; Fixerati, a Brussels-based shop specialized rare bike parts; and Brother Cycles, a London-based entity known for their frames. Aside from a traditional approach to the hardware, other design elements include denim stitching, the use of arcuates, a denim saddle and a denim handlebar. The bike will be given away as part of a recently launched Facebook “Share and Win” game for Levi’s Europe participants. France - Levi Strauss en hausse de 11% en Europe. Au cours de son dernier exercice, clos fin novembre 2010, Levi Strauss a vu ses ventes nettes augmenter de 7% à plus de 3,2 milliards. De septembre à novembre, elles ont progressé en Europe de 11%.
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