COCA-COLA UNVEILS LATEST OLYMPIC CAMPAIGN. June 24th, 2011 With just under one year to go until the Olympic Flame arrives in the UK, Coca-Cola is unveiling an integrated, multi-channel marketing campaign to amplify its role as Presenting Partner of the London 2012 Olympic Torch Relay. To support Future Flames, Coca-Cola is launching an on-pack communication with a call to action to nominate young people who deserve to carry the Olympic Flame at the London 2012 Olympic Torch Relay. The on-pack will run from 1st July across My Coke (Coca-Cola, diet Coke, Coke Zero) and will be available on 330ml cans, 500ml and 2ltr bottles and multipacks. Tailored POS material will be available for all channels. Marketing activity for Future Flame – a celebration of the young people who help make Britain burn brighter by bringing happiness to their local areas through passions such as sport, music and dance, community and the environment – includes a new cinema advert.
Coca-Cola's labels will feature flame illustrations to push the campaign. Coke Consolidated pioneers hydrogen fuel cell technology. Forklifts in Coca-Cola Bottling Co Consolidated's Charlotte production centre in the US are now being run on green power hydrogen fuel cells. The company is pioneering hydrogen fuel cell technology for its materials handling equipment. The Coca-Cola bottler began using forklift trucks that run on green hydrogen this month. CCBCC is the first in the beverage industry to use hydrogen fuel cell technology. The fleet of 35 Crown and five Yale counterbalanced class one lift trucks are powered by hydrogen fuel cells from Plug Power and are being refuelled at three indoor fuelling stations with hydrogen from Linde North America.
"This is another major step in making our production and warehouse operations world-class examples of environmental sustainability," said CCBCC VP Lauren Steele. The hydrogen technology requires only a three-minute fuel time and allows for six to eight hours of use. Source: Coca-Cola Bottling Co Consolidated. Coca-Cola prepares to launch Olympic PR campaign. With just under a year to go until the Olympic Flame arrives in the UK, Coca-Cola is unveiling an integrated, multi-channel marketing campaign to amplify its role as 'Presenting Partner' of the London 2012 Olympic Torch Relay.
To support 'Future Flames', Coca-Cola is launching an on-pack communication with a call to action to nominate young people who deserve to carry the Olympic Flame at the London 2012 Olympic Torch Relay. The on-pack will run from 1 July across My Coke (Coca-Cola, diet Coke, Coke Zero) and will be available on 330ml cans, 500ml and 2ltr bottles and multipacks. Tailored POS material will be available for all channels. Marketing activity for Future Flame includes a new cinema advert. The wider Future Flames campaign consists of TV, cinema, radio and outdoor advertising, on-pack communication, PR, regional experiential events and digital amplification.
Coca-Cola Launches Location-Based Summer Promotion. Solidifying its relationship with SCVNGR, Coca-Cola has launched a summer promotion with the location-based service to challenge teens to go around malls, concerts and amusement parks to get instant rewards. The game, called “Happiness in Numbers,” asks consumers to fulfill challenges like taking photos and checking in at various locations to accumulate points.
Prizes include T-shirts and gift cards. Coke and SCVNGR launched a smaller version of the program in November around Black Friday. Like that program, Coke has seeded Simon Malls locations with challenges. Boissons sans alcool : Nouvelle campagne de pub pour Coca-Cola Light.