Nike 1948 London Opening Event Recap. No stranger to innovative, game-changing retail spaces, Nike helped redefine what it means to open a storefront in the summer of 2008 when it launched 1948 in an abandoned East London railway arch. Part retail space, part creative playground, the 1948 project was designed to celebrate freedom and self-expression through the media of sport and culture – an ode to the 1948 Olympic Games in London that helped to heal a European continent and global environment still recuperating from the terror of World War II.
Appropriately, the space has just undergone a massive redesign in preparation for the 2012 Olympics. The new 1948 will not only stock the most exclusive Nike footwear and apparel available, but also serve as a community space as the venerable sportswear brand has encouraged local Londoners to gather at the store for installations, screenings and events. Offered below is a recap of the space’s recent reopening. Nike 1948 Arches 477/478 Batemans Row Shoreditch EC2A 3HH United Kingdom. Nike Sportswear “Tastes Like Victory” T-Shirt Collection. Nike Japan introduce a new collection of T-shirts under the theme “Tastes Like Victory.” The regionally relevant capsule involves five separate cities in Japan including Hokkaido, Tokyo, Nagoya, Osaka and Fukuoka.
The subsequent icons to match each city are as follows: Running Potato, Running Eel, Running Shrimp, Running Takoyaki (octopus balls) and Running Mentaiko (marinated pollock roe). The collection will be available early July through select Nike Sportswear dealers in each city. Nike BetterWorld: History featuring Phil Knight. Nike Sportswear NSW Fall 2011 Collection. Nike Sportswear Air Flow “Old vs. New” Pack. The Nike Air Flow is an iconic shoe, conceptualized by Air Force 1 designer Bruce Kilgore and launched over 20 years ago (in 1989) in a neon colorway.
Since then, brightly colored, running-inspired sneakers have become a norm in the footwear world. Nonetheless, the official announcement of the Nike Air Flow Old vs. New Pack is an exciting one. Encompassing two colorways – the classic electric green/neon blue as well as a lush teal/varsity purple – the Old vs.
New Pack was designed by Nike to serve as a testament to the influence the Air Flow has had in terms of sneaker design over the past two decades. This ’80s-era pack will be available June 25 at select Nike dealers. Photography: HYPEBEAST. The Chosen Premiere by Nike 6.0. Nike Sportswear Blazer Vintage Low. Nike Sportswear Eyewear Collection by Marchon Spring 2011. Nike Sportswear Eyewear Collection by Marchon Spring 2011. Nike Sportswear Windrunner Jacket Hyperfuse.
First introduced as a resilient basketball shoe back in 2010, the Nike Hyperfuse soon saw itself transformed from a piece of footwear to a piece of technology, quickly becoming implemented for use in products for other sports as well. Fused together using heat and pressure to create a level of precision not possible through traditional cut and sew techniques, the composite material is composed of three layers which ensure stability, breathability and durability.
Now, for the first time, Hypefuse is making its apparel debut with the introduction of Nike Sportswear’s new Windrunner jacket. With its new streamlined look, the jacket will be available shortly through select stockists worldwide. Nike Roger Federer “Wimbledon” Lunar Vapor 8 Tour. Nike Running 2011 Spring/Summer Collection. Nike 6.0 'Just Do It' Artist Collab Footwear & Apparel. The CHOSEN - Concours vidéo par équipes. NIKE CHOSEN -- JUST DO IT Before & After Ronaldo: Nike Soccer MAX100: The Book Project. Nike Blazer Vintage Low Red/White. Audace - Nike prend son indépendance. Publié le 30 mai 2011 A l’heure où la notion de fan tend à être de plus en plus galvaudée -on peut devenir “fan” de tout et n’importe quoi en seulement quelques clics- Nike depuis 2010 a décidé de retendre le concept d’aficionados à l’occasion du 100ème anniversaire des Corinthians, un mythique club de football brésilien.
Pour ce faire, la marque à la virgule est allée bien plus loin que le simple rassemblement des supporters sur une page Facebook. Nike est partie du constat qu’avec plus de 30 millions de fanatiques, les Corinthians forment une communauté plus nombreuse que de nombreux pays. Pour rendre hommage à ces passionnés du maillot raillé blanc et noir, l’agence F/Nazca Saatchi & Saatchi (Brésil) a donc imaginé de créer une véritable nation.
Les velléités d’indépendance des marques sont en train de s’affirmer depuis début 2011, comme Diesel (dont Influencia s'était fait l'écho), qui a déjà créé son «Diesel Island» il y a quelques mois. Alexandre Ribichesu Le sismographe de Nike.