Nike #makeitcount London Exhibition. Preparing for the 2012 Olympic Games, Nike is working on its #MakeItCount campaign by hosting a photo exhibition. It is held in Nike 1948 London space by presenting the work of photographer Adam Hinton. The exhibition consists of U.K. athletes’ portraits, from footballer Rio Ferdinand, cyclist Mark Cavendish to the long distance runner Paula Radcliffe. Every portrait shows the different facial expression of the most exhaustive athlete condition that represents it strong commitment to sport. Exactly that’s the moral of their tag line- #MakeItCount. INTRODUCING THE NIKE+ FUELBAND. Nike and Apple To Jointly Develop Smart Clothing | Rumor. Despite its immense popularity, the Nike+ system isn’t perfect. For one thing, its performance metrics only measures running.
One other element missing is it doesn’t measure how your body responses during the run, like heart rate monitoring. Improvements to the system might be here already thanks to the program’s original partner, Apple. Filed as patent 8,099,258 with the U.S. *NOTE* Since information on the patent was made public, diagrams on its filing have disappeared somehow, leaving this paltry sketch… Nike Sportswear Moscow - "The Wolf" Plywood Sculpture | By Sicksystems. Whether he goes by the name “Aske” or pseudonym “Sicksystems“, its quite clear his works are attention grabbing. Recently asked by Nike Sportswear Moscow, the once graffiti tagger created a layering plywood composite and painted in the colorway of Nike Sportswear Air Force 1 Duckboots. Dubbed as “The Wolf”, the 86cm x 112cm acrylic painted plywood sculpture went on display as Nike Sportswear opened its first Moscow retail location last month.
For more of Sicksystems’ other creations, you can visit his online portfolio on Behance network. Are You On The #KobeSystem? Kicks: @Nike Basketball at Masaryk Towers NYC. Nike Releases A State Of The Art Tennis Shoe. Nike’s legendary footwear designer Tinker Hatfield teamed up with Roger Federer to create an innovative shoe that would “give Roger an advantage on the tennis court”.
The main challenge was to combine all the positive aspects of a running shoe (lightweight and breath ability) with the tremendous strength and stability a tennis shoe requires. The result is the Nike Zoom Vapor 9 Tour shoe – “a unique package that’s different than any other tennis shoe out there”. The innovative system called “Dynamic Fit” features a set of “fingers” on the shoe’s outer surface, and a loop system on the inside – working together as a pulley system. When the laces are wrapped all the way to the bottom, the shoe has a glove like feel, moving back and forth to fit any shape of the foot. To be honest, it’s not the prettiest looking shoe Nike has produced for Roger, but, if its good enough for the greatest tennis player of all time, it’s got to be good for the rest of us. Nicolas Müller / Nike Zoom Kaiju QS. 2012 NIKE | Rio Ferdinand | How will you #makeitcount?