CHIFFRES CLES. Internet et réseaux sociaux. Checking In Is the Least Popular Smartphone Activity. Checking in to locations with geosocial services like Foursquare is the least popular activity among smartphone users, finds a recent survey by the Pew Research Center. While more than half of the smartphone owners in the survey of 2,277 adults report accessing social networks, sending photos and viewing email, just 12% of smartphone owners say they use checkin services.
Geotagging updates to social media sites like Twitter and Facebook are also fairly uncommon. Just 9% of Internet users and 14% of social media users say they include their location with their social posts. Smartphone users are much more likely to find directions or search for recommendations, with 55% of respondents saying they use similar services. The relatively shallow market penetration of checkin services is not surprising. In November, Pew released survey results showing 4% of online adults use location-based services and only 1% use these services on a given day.
Let us know what you think in the comments. Déclin massif de la contribution sur Facebook et autres statistiques passionnantes. Survey Highlights Consumer Fatigue with Social Media. Egham, UK, August 15, 2011 View All Press Releases Analysts to Explore Social Media Landscape at the Gartner Portals, Content & Collaboration Summit 2011, September 21-22, London There are signs of maturity in the social media market, as some users in certain segments are showing “social media fatigue”, according to a survey by Gartner, Inc.
The survey reveals continued localization of usage, whereby certain country-specific social characteristics dictate preferences. However, large global brands such as Facebook are making headway in countries where they have not historically been strong. Gartner surveyed 6,295 respondents, between the ages of 13 and 74, in 11 developed and developing markets in December 2010 and January 2011.
Consumers were asked about their use of and opinions about social media sites with the aim of examining usage trends and how enthusiastic users were about social media in general across a range of countries. Contacts About Gartner Gartner, Inc. 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011. August 12, 2011 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011 Newspapers/Magazines and Product Packaging Most Likely Source of QR Code QR Code Users Most Likely to Scan Code while at Home or Store RESTON, VA, August 12, 2011 - comScore, Inc.
(NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. “QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice president of mobile.
Demographic Profile of a QR Code User A demographic analysis of those who scanned a QR code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). About comScore. Connecting with Kids Online. Kids today are practically born wired. No longer restricted to the home computer or school, digital media now accompanies them wherever they go thanks to the growing universe of mobile devices.
“Kids represent a new generation of consumers who are more connected and reachable,” said Jared Jenks, eMarketer analyst and author of the new report “Demographic Profile—Children.” “But they grow more distracted—and hence unreachable—with every new connection. Breaking through the noise will mean speaking to them on their media and their terms.” And their media are decidedly digital. eMarketer estimates 40% of US children under 12 will go online at least monthly this year. Nearly half will do so by 2015. Kids are also spending more time online. One big online activity for kids is watching video. eMarketer estimates that nearly 12 million children under 12 will be online video viewers in 2011. Games are another favorite activity, whether on a console, computer, handheld device or phone. Les réseaux sociaux en Europe. More Time Spent on Social Media than Email Worldwide.
As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web. The TNS “Digital Life” survey of internet users around the world found in September 2010 that on average, surfers spent 4.6 hours a week on social sites, compared with 4.4 hours on email, the most common internet activity. The TNS survey confirmed that not only is email the online activity with the highest overall penetration, but users also are still significantly more likely to send and receive email messages on a daily basis than they are to do any other activity. Nearly three-fourths of respondents checked their email every day, compared with less than half who headed to social sites with the same frequency. The difference in penetration was less pronounced when users were asked about whether they “ever” participated in an activity, with 98% using email and 86% social, according to TNS.
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