CHIFFRES CLES. Internet et réseaux sociaux. Checking In Is the Least Popular Smartphone Activity. Checking in to locations with geosocial services like Foursquare is the least popular activity among smartphone users, finds a recent survey by the Pew Research Center. While more than half of the smartphone owners in the survey of 2,277 adults report accessing social networks, sending photos and viewing email, just 12% of smartphone owners say they use checkin services.
Geotagging updates to social media sites like Twitter and Facebook are also fairly uncommon. Just 9% of Internet users and 14% of social media users say they include their location with their social posts. Smartphone users are much more likely to find directions or search for recommendations, with 55% of respondents saying they use similar services. The relatively shallow market penetration of checkin services is not surprising. In November, Pew released survey results showing 4% of online adults use location-based services and only 1% use these services on a given day.
Let us know what you think in the comments. 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011. 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011 Newspapers/Magazines and Product Packaging Most Likely Source of QR Code QR Code Users Most Likely to Scan Code while at Home or Store RESTON, VA, August 12, 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR code scanning based on data from its Comscore MobiLens service.
“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, Comscore senior vice president of mobile. Demographic Profile of a QR Code User A demographic analysis of those who scanned a QR code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). About Comscore Comscore, Inc. Les réseaux sociaux en Europe.