Coca-Cola joins National Clean Fleets Partnership. Coca-Cola is one of the newest members of the National Clean Fleets Partnership, a public-private partnership created by President Obama to help large companies reduce diesel and gasoline use in their fleets. Each company will work with the US DOE to develop a strategy to reduce petroleum and diesel use in their fleets by incorporating electric vehicles, alternative fuels and fuel-saving measures into their daily operations. The partnership is part of the DOE's broader 'Clean Cities' initiative.
Coca-Cola Refreshments (CCR) currently operates more than 650 hybrid medium-duty trucks. These hybrid trucks reduce fuel consumption and greenhouse gas emissions by up to 30%, when compared to a conventional truck. CCR has two electric trucks from Smith Electric in NY, and will soon deploy six Navistar eStar electric trucks in LA, San Francisco, Washington and New York City.
Source: The Coca-Cola Company If you enjoyed this article, you may also like this: China recalls banned Coke Zero products. Coca-Cola helps to clean and maintain US beaches. Coca-Cola has teamed up with Vons/Pavilions and California State Parks to contribute thousands of dollars to maintain the favourite beach of southern California residents. People are being asked to rank their favourite place. To vote, customers must buy $5 worth of Coca-Cola products and use their Vons Club card. They will then receive a code that, when entered at the programme website, will allow them to vote for their favourite state beach. The first, second and third place beaches will be awarded $25,000, $15,000, and $10,000. The website will provide educational facts about the programme, and offer an opportunity to make an online donation to the California State Parks. The campaign will benefit the state beaches of LA, San Diego, Orange, Ventura, Santa Barbara and San Luis Obispo counties and the residents who visit.
Jay Toups, vice president, Coca-Cola Refreshments, said: "The three winning beaches will benefit from an 'International Coastal Clean-Up Volunteer Day'. COCA COLA LAUNCHES NEW LILT MANGO. June 29th, 2011 This month, Coca-Cola Enterprises Ltd (CCE), is launching of a brand new flavour, Lilt Mango. Lilt is currently the largest brand in the Exotic Flavours Carbonates sector, worth £13.8m1.
Exotic Flavours are worth £26.9m, and have grown £6.7m in the last year showing the second highest rate of growth in the Flavoured Carbonates sector, up 32.9%2 year on year. Within Exotic Flavours, Mango is driving the biggest growth, up 3.9%, so offers a strong opportunity to drive incremental sales within the Lilt portfolio. Plus, consumer research has shown that Lilt shoppers ‘love’ Mango, topping a taste preference test, with 68.9% of consumers preferring the flavour above other Exotic Flavours.
New Lilt Mango flavour is available in single 330ml cans and will launch with a PMP of 49p. Like Lilt Pineapple & Grapefruit, and Lilt Zero the pack aims to leverage the essence of the brand’s Caribbean ethos to create a strong on-shelf stand-out. Le meilleur de Coca-Cola en 10 opérations de street marketing. Coca-Cola est une véritable machine de guerre marketing. En décliant sa communication sur tous les supports possibles, Coca-Cola réussit le tour de force d’être présent dans tous les esprits (et accessoirement les réfrigérateurs).
Découvrez le marketing efficace de Coca-Cola avec une sélection de 10 exemples de street marketing. [ad#ad-1] Le Coca-Cola n’est pas seulement célèbre dans le monde entier pour son gout. C’est aussi grâce à une stratégie marketing et une politique de communication poussée à l’extrême que Coca-Cola company est devenue en 100 d’existence, la boisson la plus consommée au monde. Partout et sur tout les supports, Coca-Cola communique grâce d’imposants et surprenants dispositifs. Que ce soit sur des abribus, des façades d’immeubles, des ascenseurs ou bien des sorties de métro, Coca-Cola est partout. Découvrez le meilleures des opérations de street marketing réalisées par Coca grâce à cette sélection de Publiz des 10 meilleurs exemples en la matière. Coca-Cola Book.
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