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Carlsberg launches integrated UEFA Euro 2012 campaign. As the UEFA Euro 2012 qualifiers approach the final matches, Carlsberg is launching the first part of an integrated marketing campaign which challenges fans from around the world to show what they would do to win UEFA Euro 2012 tickets. One lucky fan will also have the chance to present the Carlsberg Man of the Match Award to the winning player at the Final of next summer's tournament. Although the tournament in Poland and Ukraine is already a sell-out, the Carlsberg Fan Challenge will give supporters the opportunity to win tickets to group games and Carlsberg UEFA Euro 2012 merchandise through monthly competitions. The campaign is centred on Facebook and will later on be supported by TV and outdoor advertising, on-pack designations and point of sale material. As the tournament gets closer, participants will start to battle it out to win the chance to present the Carlsberg Man of the Match Award at the UEFA Euro 2012 Final.

Source: Carlsberg. Carlsberg poursuit sa conquête du marché français sur Bierorama. Carlsberg : 50 Tournées Digitales à remporter ! C’est l’été et quoi de mieux que de pouvoir se rafraichir – quand le temps s’y prête - autour d’une bière entre amis et de pouvoir encore plus en profiter lorsque c’est gratuit ? C’est dans cette optique que Carlsberg a a décidé de lancer son application iPhone qui va permettre à ses utilisateurs de pouvoir offrir une tournée de quelques verres à ses amis ! Le principe de l’application est simple : il suffit de télécharger l’application Tournée Digitale sur son iPhone et de participer aux Tournées Digitales au travers d’événements ou d’établissements partenaires (une Tournée Digitale permet de remporter six Carlsberg à partager dans la vraie vie avec ses amis, grâce à un système de scanning performant). Afin de rendre cette invitation plus percutante, il est possible de la personnaliser à son propre nom tel que Dennisberg, Ericsberg, Monicasberg pour ensuite l’envoyer aux personnes avec lesquelles on souhaite partager cette tournée.

Il suffit donc de : Carlsberg bikers in cinema. Unbottle Yourself. TheFWA. Carlsberg launches new brand positioning. Carlsberg is investing significantly in repositioning its brand to support its ambition to be 'the fastest growing global beer company'. At the heart of this is a redefinition of its brand proposition, which encourages consumers 'to step up and do the right thing', rewarding themselves with a Carlsberg for their efforts and it carries the tagline 'That calls for a Carlsberg'. Carlsberg's visual identity has been modernised, distribution channels are being widened and a completely new range of packaging is being rolled out across more than 140 markets. Consequently, by 2015, Carlsberg anticipates that the Carlsberg brand will have doubled its profits "At Carlsberg, we're continually looking to improve our beer and the future for our consumers, customers, communities and our people," said Jørgen Buhl Rasmussen, Carlsberg's CEO.

"Carlsberg is the name above the door. Source: Carlsberg If you enjoyed this article, you may also like this: Carlsberg Group launches iPad app.