Twitter peut developper votre commerce | Réseaux sociaux | Webma. Alors que certaines grandes marques s’interrogent encore sur le retour sur investissement de Twitter, une petite pizzeria pourrait bien montrer l’exemple. Naked Pizza est une pizzeria bio en Nouvelle Orléans qui utilise la plate-forme de microblogging pour développer son chiffre d’affaire. Lors d’un test effectué sur une journée, une promotion exclusive sur Twitter génère 15% de chiffre d’affaire en plus… Twitter attire de nombreux entrepreneurs et petites structures car c’est un outil facile a utiliser: plus simple qu’un blog ou qu’une page Facebook ou MySpace. L’aspect social est également important. Il est largement utilisé comme un outil de conversation ou de recommandation, où bon nombre des messages sont forwardé (retweet). Prenons maintenant l’exemple de Berry Chill, une boutique de yoghourt bio a Chicago, qui utilise Twitter pour lancer une promotion.
L’utilisateur doit prouver qu’il est un de leur follower pour bénéficier d’une réduction. Berry Chill (YogiJones) Dell a vendu pour 3 millions de dollars d'ordinateurs sur Twitte. Social Media ROI: Dell's $3m on Twitter and Four Better Examples. Dell Computers announced last night that it has surpassed $3 million in sales via links from one of its Twitter accounts, making one of the most high profile examples of social media Return on Investment (ROI) all the more juicy.
Telling your reluctant boss that social media is worth using because Dell made $3 million on Twitter, however, runs the risk of encouraging e-commerce broadcast as the model for engagement in conversation. Other, more conversational, examples of ROI make important additions to conversations about Dell and social media. (They also concern a lot more money.) The @DellOutlet account has more than 600k followers on Twitter and frequently posts links to discounted computer hardware.
Hard and soft ROI are matters we focused on extensively in the ReadWriteWeb Guide to Online Community Management, our first premium report for businesses. Dell itself does a lot of listening and conversation from this same Twitter account. Four Better Examples of Social Media ROI. Twitter Proves Its Worth as a Killer App for Local Businesses - Will Moonfruit destroy Twitter?
Top Five Types of Twitter Messages to Grow Your Business | Small. We all know that social media is changing the way we do business. Twitter is one of the fastest-growing social media sites, and with good reason. Not only is it easy – but it can help grow your business. Here is some information on Twitter, and how you can use it for business. What is it? Twitter is a free service that allows anyone to say (write) anything in 140 characters or less. How Do You Sign Up? What Kind of Messages Do You Send? Top 5 Types of Twitter Messages, to Grow Your Business: 1. 2. 3. 4. 5. Why Didn’t I Include Promotional Messages in the Top 5?