The CFO is dying. Long live the COO. I went to two CFO events last fall: a panel for hyper-growth companies in Silicon Valley and a breakfast in Dallas for Fortune 500 CFOs.
Each event had a different theme, but the conversation at both ended up being the same: how the role of CFO is changing with the proliferation of technology and big data. In fact, the conversation was so much the same that I found my mind wandering halfway through the second event. Organizational Design: Why You Should Not Have a President and COO. It’s a classic tale.
Reinventing loyalty programs. A marketing guide to Snapchat. Snapchat has a reputation as a precocious child in the social media world.
Launched a little over five years ago, it has grown significantly, justifiably catching the attention of the big players in business. Millennials (born early 1980s) and Gen Z (born mid-1990s) favor the app for messaging and chatting with friends. As of 2015, it had about 200 million active monthly users, 60 percent of whom take 400 million snaps a day.
Behance. Behance. 7 Tips for Using Instagram for Business – Sendible Insights. Natee Meepian / Shutterstock.com Instagram has over 500 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter.
This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Whether your strategy needs an update or you’re a newcomer to this social media network, you’ll find these tips on how to use Instagram for business useful. 1. Show what you do in a creative way Focus on the solution you provide, not the products you sell.
Instagram for Business: 30 Super-Actionable Tips.
CarSharing: State of the Market and Growth Potential - Rental Operations - Auto Rental News. What is the future of car sharing? Car sharing is an umbrella term that covers multiple modes of sharing.
It is distinct from ride sharing, which involves being driven rather than driving, and has existed on an informal basis for as long as there have been cars, ultimately evolving into organized taxi services and more recently into new models such as Uber and Lyft. Car sharing includes both B2C offerings and largely informal peer-to-peer (P2P) arrangements. In Europe, the list of players includes, among others, DriveNow and Car2Go, which operate around the globe; Flinkster, which can be found in several European countries; Autolib, mainly covering France; and CarUnity and Tamyca, which are P2P services in Germany. SAG Report Car Sharing. Cap digital plan strategique. Top 20 Loyalty Reward Apps For Small Businesses.
In today’s competitive marketplace, customer loyalty is crucial to business growth.
It’s much harder to find a new customer than it is to retain an existing customer. Restaurants, retailers, grocery stores, salons, fitness centers and more depend on loyal customers and repeat visits. In addition, regular customers often spend more per visit and are more inclined to sign up for upgraded services. If you don’t provide an incentive for customers to return to your business, they can easily turn to a competitor after even the slightest inconvenience.
Businesses can increase their customer retention in several ways as shown in the infographic below. Provide a high-value product or serviceExcel at customer service.Reward long-term buyers. Using an automated rewards app is one of the best ways for small businesses to easily set up a loyalty program to reward long-term customers. 10 Cool Apps to Boost Customer Loyalty. Reinventing loyalty programs. 10 conseils pour une stratégie marketing digital. L’e-book de Youmna Ovazza, « Comment construire une stratégie digitale » propose une vision globale du digital ainsi qu’une méthode d’analyse et d’élaboration d’une stratégie marketing digital.
Il est le résultat de son expérience personnelle, de sa pratique ainsi que d’une veille active. Son approche contribue au « Comment faire » et au « Comment arbitrer entre les différentes tendances actuelles ». Il est destiné principalement aux dirigeants d’entreprise et aux entrepreneurs, autant aux community managers ou aux webmarketers. Voici 10 conseils extraits de son e-book. 1- Considérer le digital comme un espace Il est proposé de considérer le digital non comme un média ou un canal, mais comme un espace qui regrouperait plusieurs lieux (sites, blogs, réseaux sociaux…) et reliés entre eux par des routes (flux RSS, affiliation, liens…). Top 15 Free Social Media Monitoring Tools. The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general.
Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the Top Free Social Media Monitoring Tools might come in handy. 25 Fun, Quirky and Memorable Customer Appreciation Ideas. One Last Thing Without a happy team that loves customers on the front lines, your company wouldn’t have any customers to say thanks to.
Consider these four ways to thank your customer champions: