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The CFO is dying. Long live the COO. I went to two CFO events last fall: a panel for hyper-growth companies in Silicon Valley and a breakfast in Dallas for Fortune 500 CFOs.

The CFO is dying. Long live the COO

Each event had a different theme, but the conversation at both ended up being the same: how the role of CFO is changing with the proliferation of technology and big data. Organizational Design: Why You Should Not Have a President and COO. Reinventing loyalty programs. A marketing guide to Snapchat. Snapchat has a reputation as a precocious child in the social media world.

A marketing guide to Snapchat

Launched a little over five years ago, it has grown significantly, justifiably catching the attention of the big players in business. Millennials (born early 1980s) and Gen Z (born mid-1990s) favor the app for messaging and chatting with friends. As of 2015, it had about 200 million active monthly users, 60 percent of whom take 400 million snaps a day.

Morning Talks

Behance. Behance. 7 Tips for Using Instagram for Business – Sendible Insights. Natee Meepian / Instagram has over 500 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter.

7 Tips for Using Instagram for Business – Sendible Insights

This presents businesses with an opportunity to market their products to a more targeted and interested audience without spending an enormous amount of money on paid advertising. Whether your strategy needs an update or you’re a newcomer to this social media network, you’ll find these tips on how to use Instagram for business useful. Instagram for Business: 30 Super-Actionable Tips. Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day.

Instagram for Business: 30 Super-Actionable Tips


CarSharing: State of the Market and Growth Potential - Rental Operations - Auto Rental News. Though aspects of carsharing have existed since 1948 in Switzerland, it was only in the last 15 years that the concept has evolved into a mobility solution in the United States.

CarSharing: State of the Market and Growth Potential - Rental Operations - Auto Rental News

In that time, the carsharing market has grown from a largely subsidized, university research-driven experiment into a full-fledged for-profit enterprise, owned primarily by traditional car rental companies and auto manufacturers. Today, Zipcar (owned by Avis Budget Group), car2go (owned by Daimler), Enterprise CarShare and Hertz 24/7 control about 95% of the carsharing market in the U.S. Compared to car rental, total fleet size and revenues for carsharing remain relatively small. What is the future of car sharing? Car sharing is an umbrella term that covers multiple modes of sharing.

What is the future of car sharing?

It is distinct from ride sharing, which involves being driven rather than driving, and has existed on an informal basis for as long as there have been cars, ultimately evolving into organized taxi services and more recently into new models such as Uber and Lyft. Car sharing includes both B2C offerings and largely informal peer-to-peer (P2P) arrangements. In Europe, the list of players includes, among others, DriveNow and Car2Go, which operate around the globe; Flinkster, which can be found in several European countries; Autolib, mainly covering France; and CarUnity and Tamyca, which are P2P services in Germany. Players in North America include DriveNow and Zipcar, which (along with Car2Go) are global operators, and Turo (formerly RelayRides), a P2P service.

Car sharing is taking hold in large urban areas in both the developed and the developing world. SAG Report Car Sharing. Cap digital plan strategique. Top 20 Loyalty Reward Apps For Small Businesses. In today’s competitive marketplace, customer loyalty is crucial to business growth.

Top 20 Loyalty Reward Apps For Small Businesses

It’s much harder to find a new customer than it is to retain an existing customer. Restaurants, retailers, grocery stores, salons, fitness centers and more depend on loyal customers and repeat visits. In addition, regular customers often spend more per visit and are more inclined to sign up for upgraded services. If you don’t provide an incentive for customers to return to your business, they can easily turn to a competitor after even the slightest inconvenience. Businesses can increase their customer retention in several ways as shown in the infographic below. Provide a high-value product or serviceExcel at customer service.Reward long-term buyers. Using an automated rewards app is one of the best ways for small businesses to easily set up a loyalty program to reward long-term customers.

In this article, we’ll cover 20 popular loyalty programs that are worth considering. 10 Cool Apps to Boost Customer Loyalty. Reinventing loyalty programs. 10 conseils pour une stratégie marketing digital. L’e-book de Youmna Ovazza, « Comment construire une stratégie digitale » propose une vision globale du digital ainsi qu’une méthode d’analyse et d’élaboration d’une stratégie marketing digital.

10 conseils pour une stratégie marketing digital

Il est le résultat de son expérience personnelle, de sa pratique ainsi que d’une veille active. Son approche contribue au « Comment faire » et au « Comment arbitrer entre les différentes tendances actuelles ». Il est destiné principalement aux dirigeants d’entreprise et aux entrepreneurs, autant aux community managers ou aux webmarketers. Voici 10 conseils extraits de son e-book. 1- Considérer le digital comme un espace Il est proposé de considérer le digital non comme un média ou un canal, mais comme un espace qui regrouperait plusieurs lieux (sites, blogs, réseaux sociaux…) et reliés entre eux par des routes (flux RSS, affiliation, liens…). Top 15 Free Social Media Monitoring Tools. Updated August 2016: We have removed some tools that no longer exist and included some other free tools worth trying out – all aimed at helping monitor your social accounts effectively.

Top 15 Free Social Media Monitoring Tools

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. 25 Fun, Quirky and Memorable Customer Appreciation Ideas. One Last Thing Without a happy team that loves customers on the front lines, your company wouldn’t have any customers to say thanks to.

25 Fun, Quirky and Memorable Customer Appreciation Ideas

Consider these four ways to thank your customer champions: 1.