Branding Strategy Insider. Journal of Consumer Psychology. The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior.
JCP is the official journal of the Society for Consumer Psychology, Division 23 of the American Psychological... Read more The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is the official journal of the Society for Consumer Psychology, Division 23 of the American Psychological Association. Further details regarding the journal's content, along with copies of past editorials, accepted manuscripts, and other information, can be obtained from the Society for Consumer Psychology website ( Society for Consumer Psychology: Main.