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Does reaching for the stars pay Celebrity endorsement today. Campaign Analysis Celebrities A W 14 15. Firefly_Network_Viewpoints_Celebrities.sflb.ashx. It's not enough to be a celebrity brand. Today you must be a guru. It's nothing new for a celebrity to advertise a new product on telly, put their name to a range of cooking pans, or launch a perfume that reminds them of love, beauty and existential freedom – or of the incredible profit margins to be made on a small jar of scent.

It's not enough to be a celebrity brand. Today you must be a guru

Indeed, there was even a 19th-century Pope, Leo XIII, who put his face and name in newspapers to advertise a tonic wine called Vin Mariani (a drink he found particularly delicious and which it now transpires was laced with cocaine.) Ah, the celebrity hustle has always been with us. Yet in 2014 the famouses will be taking this product endorsement one step further – they will be selling themselves as lifestyle gurus. In fact, it has already begun, with Gwyneth Paltrow doing her weekly Goop mailout on how to dress, exercise and philosophise just like her.

If you want to know what she feeds her kids – and how, and why, and where – you can buy her family cookbooks. It has to be said that it's mainly women who do this. Do Brands Need Celebrities? Login to Mintel Reports - Mintel Group Ltd. Birmingham City University - Sign In. Birmingham City University - Sign In. Check point Tutorial Sheet Individual Beth Morley 2. Beyonce Knowles Collaboration Topshop Athletic. 27 October 2014 Lauren Milligan BEYONCE is launching an activewear label with Topshop, which will include "clothing, footwear and accessories across dance, fitness and sports categories".

Beyonce Knowles Collaboration Topshop Athletic

The singing superstar has created a 50-50 partnership with the British retailer, listed as Parkwood Topshop Athletic Ltd, to produce an athletic streetwear brand, which is - as yet - unnamed. "I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking," Beyoncé said in a statement today.

"Working with its development team to create and produce a technical and fashion-led collection is exciting, and I'm looking forward to participating in all aspects of this partnership. " Philip Green - owner of Arcadia, which operates Topshop - was keen to distinguish this venture from other high-profile celebrity collections on the market, noting that this is a "partnership" rather than a conventional collaboration.

What’s in a name? The power of celebrity fashion endorsements - Features - Fashion - The Independent. The drug dealer-turned-rapper and reality-show star has many strings to his bow it seems, one of which is working with the sports brand Puma on his own apparel line.

What’s in a name? The power of celebrity fashion endorsements - Features - Fashion - The Independent

Manderson’s second collection has just arrived in stores and encapsulates the street-cum-sportswear that goes hand in hand with so much urban music. “I don’t like anything too rigid,” Manderson says of his chosen aesthetic. But he could very well be referring to the labels that come with modern celebrity. “Designer” is increasingly a tag that musicians and actors wear proudly, as it seems everyone from Rihanna to John Malkovich (the former lending her name to River Island, the latter has his own label Technobohemian) is ready to sketch out a vision for their adoring fans.

So how do these projects come about? “After a while, I was curious to know what this gentleman was currently doing in his life. West’s collaboration with APC consists of eight pieces which sold out online on the day it went on sale. Celebrity Clothing Lines Help Fashion Industry. How Celebrities Fuel The Fashion Industry. Celebrities embody the things many people strive for: Fame, fortune and of course, a killer wardrobe.

How Celebrities Fuel The Fashion Industry

Fashion-savvy movie stars and musicians have always been trendsetters. Marilyn Monroe and her hip-hugging dresses, and even Madonna and her cone bra come to mind. But the trend machine is chugging faster than ever — and it’s all thanks to social media and the always-on nature of the web. The “Kate Middleton” effect is a key example. Over the past year, Middleton has caused a series of product sell-outs after wearing accessible fashions while out and about. This is an example of what I like to call “indirect celebrity influence.” As more designers recognize the fashion influence of celebrities, I’m noticing that they’re more eager and willing to form relationships and become more involved in celebrity culture. Now, these advertising tactics are being extended to weddings. Here’s a quick breakdown of how designers cashed in on the tabloid spectacle: