Thanks.tendances-veille.com/Tendancesveille2011-ebook.pdf. Framework and Matrix: The Five Ways Companies Organize for Social Business. Yesterday’s webinar, you can view all slides (including these graphics below, and recording) on getting your company ready for social included a section on organizational models.
I wanted to share more in the usual web strategy matrix style as 5 minutes on a webinar isn’t really enough to do a complicated topic justice. Interestingly enough, I’m often called into companies that are moving out of organic and into coordinated, or dandelion model as a central team needs help working with various business units and setting up the internal program. I plan to do a detailed research report on this topic in Q3, to find out how companies are organizing. First, let’s take a look at the different models that exist to provide blanked education to the market: Frameworks: Organic, Centralized, Coordinated, “Dandelion”, and “Honeycomb” Organic: Notice that the dots (those using social tools) are inconsistent in size and one set of employees are not directly connected to others.
Improve Customer Experience Using One of the Best Online Community Models. Improve Customer Experience Using One of the Best Online Community Models Posted by Joshua Paul on Tue, Jan 17, 2012 @ 08:51 AM Your online community will not be as popular as Apple’s iPad was when it launched.
It may not even be as popular, as the HP whatever-it-was-called tablet when it was launched. I’m here to tell you that it is OK. For marketing and membership professionals who are nervous about getting customers to use, engage with, and return to your private online customer or member community, this may be the best news you have heard all year.
However, this does not mean that there is not a lot of work to do planning and following your social business strategy. Online Community Stage 1: Hierarchy This stage is all about experimentation and can be a bit chaotic. What Should Your Organization Focus On? Online Community Stage 2: Emergent Community What Should Your Organization Focus On? Online Community Stage 3: Community. HOW TO: Change Your Business Model From Paid to Freemium. Umberto Milletti is the CEO of InsideView, the social CRM application which brings comprehensive sales intelligence gained from social media and traditional sources directly into any CRM platform for increased sales productivity and revenue.
Much has been written on the pros and cons of the freemium model by Mark Cuban, Malcom Gladwell and Chris Anderson, among others. Rather than debate, this post is a guide to how you can actually implement the freemium model for your business if and when you get to a point of serious consideration. I can share some of the unique experiences from our own business and how we switched from paid to freemium and whether it makes sense for your company.
Yes, You Should Consider Freemium First question: Does freemium make sense if you already have a healthy paid-only revenue model? We’ve seen this movie before, with enterprise software vendors ignoring SaaS and open–source technologies under the belief that they would not penetrate the enterprise. Www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/consumers-and-convergence/Documents/the-converged-lifestyle.pdf. The Future of Technology Disruption in Business.