The Engagement Economy: How Gamification Is Reshaping Businesses. Wayne Lin points at the onscreen scoreboard for his new application that allows friends to compare and discuss their household electricity use.
“Energy consumption is not something people usually talk about,” he says.1 But on this app people are talking—a lot. Users are leaving tips, providing support, sharing successes and having fun as they challenge each other to reduce their energy usage. One user jokingly laments that he has cut back on his television viewing to help his ranking and is now woefully unprepared to talk about the latest reality TV gossip. Conversations are cross posted on Facebook where people not directly using the application can jump into the discussion.2 Lin is the director of Product Management at Opower (pronounced Oh-Power), a company that has built a customer engagement platform to help deliver energy efficiency programs to the electric utility industry.
Opower’s new product is more than an online report. Beyond Scouts and badges A convergence of technology. Gamification in Workplace Learning: The Role of Play. Gamification Platform. NUI und die Gamification. Level up with Gamification. These series of guest posts are written by the teams attending the Tetuan Valley Startup School 2012 Spring Edition.
This post is from the holoholo team, formed by Jay Hum, Gonzalo Calle, and Joaquin Grech. Games are everywhere and an integral part of all societies. Games and competition form part of the human psyche and serve to display the mastery of a skill. Today, most people think of the PS3, xBox, and Wii when they hear the word games. The big three along with the numerous games that are published each year form part of a very popular and profitable industry. Up until now, Gen X’ers like myself, who grew up playing video games with crappy 8-bit graphics, drove the growth of video games. Given the incredible rise of games and its mass adoption in most cultures, it is no surprise that people are more open to game mechanics in other parts of their lives. So what is gamification? Airlines have been playing this game for quite awhile with their frequent flyer programs. Achievement: Has Your Site Been Gamified? - Technorati Advertising. Humans are naturally competitive.
(We do call it the ‘human race’, after all!) We like validation of our place in the world. When society provides independent measures of our success, we can contextualize our personal achievements. It’s no wonder, then, that game mechanics are an increasingly popular way for loyalty marketers to induce consumers to behave in specific ways with a product or brand. Rajat Paharia, founder of Bunchball, a company whose Nitro platform is designed for engineering game dynamics into websites, campaigns, and apps, believes, however, that “gamification” only works if the content is compelling enough to engage customers repeatedly, consistently, and with the right frequency.
Gamification – was kann ein Webportal vom Spiel lernen? Quelle: bigdoor.com Ich habe für das Portal Labkultur.tv einen Fachbeitrag zum Thema Gamification geschrieben.
Hier der Beitrag nochmals in voller Länge in meinem Blog. Wenn ein Trend im Marketing ausgerufen wird, dann springen viele auf den Zug. Marketing-Unternehmen und Berater rufen eine neue Zeit aus, Gartner prognostiziert gar, dass 2015 mehr als 50 Prozent aller Organisationen ihre Prozesse gamifizieren werden. Ich bin ganz offen, als Experte im Spielebereich beurteile ich Gamification als Buzz-Word, das ich kritisch sehe.
Was will man erreichen, wenn man Prozesse gamifiziert, also anreichert mit Spielelementen? Das gelingt – und davon bin ich fest überzeugt – nur bei Prozessen, die keinen Zwang erfordern. Intrensische wichtiger als gamifizierte extrensische Motivation Dabei kann man auch viel falsch machen. So nutze ich für mich selbst gelegentlich die Nike+ App beim Laufen, nicht weil ich mich nicht aufraffen könnte. Gamifizierung einer Webseite – Beispiel ESL Premium-Account. Questli. Level up your environment by gamification. Facebook Apps, Social Media & Games Agentur aus Wien. Games Articles: Types of Online Players - GamezArena. › Games Articles › Types of Online Players In a survey of U.S.
-based online gamers, respondents were asked questions about time spent, motivation and attitudes toward gaming. From the findings, six distinct groups emerged. Power Gamers Power Gamers who represent 11 percent of the games market, and 30 cents on the dollar on retain and online games. Social Gamers Social Gamers play games as a way to interact with friends. Leisure Gamers Leisure Gamers spend 58 hours per month playing mainly casual titles. Dormant Gamers Dormant Gamers have fewer opportunities to game because of scheduling issues with family, work or school. Incidental Gamers Incidental Gamers lack motivation and play out of boredom but spend 20 hours or more a month playing online games. Occasional Gamers Occasional Gamers play puzzle, word and board games almost exclusively. Source: Clickz. Games Articles - Information and Statistics from the World of Games - GamezArena. Did you know that the term "games" is one of the top 10 search terms on any search engine?
You don't have to be a mastermind to figure out what that means. Playing is an inherent part of human nature, regardless of age, gender or nationality. Here is a live, real-time glimpse into GamezArena's player statistics.