Sonia Mendola. 6 Powerful LinkedIn Marketing Tips for Small Businesses. Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network. How many of us have created a LinkedIn account and left it dormant for months? It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network. I have often thought to myself, “I’m a professional. Why am I not utilizing this site?” Here are some interesting facts that I learned about this often misunderstood network: LinkedIn is a search engine and has a ton of authority on Google and other popular search engines.
Likely if you Google your name and you have a LinkedIn profile, it will show up on the first page of Google. Here are the top 6 things that I learned about this powerful network: #1: Boosting Your Search Engine Optimization I changed “My Blog” to say Social Media Marketing. Linkedin Training For Sales & Jobs by Speaker Patrick O'Malley.