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On savait le buzz déclenché par la rumeur iPad. Puis la couverture médiatique de l’annonce qui a suivi, mais il manquait un indice important : comment l’iPad a-t-il été reçu par les consommateurs, et quels sont ceux qui seraient intéressés par un achat ?
I held a 6-hour workshop at NSConference in both the UK and USA recently, focusing on software design and user experience. Predictably, an extremely popular topic was the iPad , and how to approach the design of iPad applications. I gave a 90-minute presentation on the subject to start each workshop, and I want to share some of my observations here.
by Oliver Reichenstein
Si vous n'avez qu'un seul article lire sur les enjeux de la conception sur iPad (notamment par rapport aux textes), c'est celui-ci ! by May 2
I’m not an iPad naysayer. I forked over $700 on the first day of pre-ordering and my iPad hasn’t left my side, day or night, since it arrived on Monday. I’m with those who see the device and its new approach to computing as an exciting step forward, especially for media delivery. The possibilities for reviving the magazine and newspaper industries are exciting and real. Yet it’s exactly that part of media consumption, reading , that reveals what’s missing on the iPad: good typography. Signs that type took a backseat in the iPad’s development were clear back in January when Steve Jobs demoed the device, revealing just four uninspired and uninformed font options in iBooks.
I decided a while back that I wasn’t going to get an iPad. Instead, I’d wait for the second generation iPad next year. This has been my approach when it comes to new Apple products.
As a consumer based in Europe (and partly as a digital marketer), I never thought Gap was a cool brand.
So we don’t have to guess about what news apps on the iPad will look like any more. With Saturday’s debut of the device — which is, oh by the way, amazing — we now know how about a dozen major news organizations have chosen to present themselves on Apple’s new platform. I think it’s fair to say that we’ve seen no revolutionary apps to this point — solid, competent, but not revolutionary — but that doesn’t mean there aren’t already some important lessons to be learned from what’s already out there. After a weekend of playing around with all the news apps I could find, here are three design choices that I think are worth taking a closer look at.
Two months ago, we sat glued to our browsers as details of the iPad started streaming out of Apple’s launch event.
@Ed – I was the analyst who did the forecast, so a few points: First, the tablet market as whole will benefit from its ability to eat into many existing large-volume markets. The obvious ones are netbooks, e-readers, and – of course – the media player market (like the Apple Touch). Gaming is going to be very significant.