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Why Nonprofits Need 'Editorial' Missions - Social Philanthropy. As organizations create more and more blog posts, video, and other information online, it’s easy for a group’s message to get lost. This is a point of concern for Geoff Livingston, author of the new book Welcome to the Fifth Estate and principal and co-founder of the communications company Zoetica. In a recent conversation with Mr. Livingston, he stressed the importance of creating an editorial mission for your organization to keep your content on target. That editorial mission should outline your goals when creating content, so that your audience finds it relevant to their needs. “People are creating blog posts and status updates and white papers and infographics and all of that, and it’s all over the place,” Mr. Livingston said. Subscribers to The Chronicle can see the rest of my discussion with Mr. Return to Top. 6 Ways to Constantly Produce Quality Blog Content.
Are you suffering from blogger’s block? Is it hard to find time to create content for your blog? If so, look no further. This article lists some easy-to-implement tips to help you get over the hump. But first, there’s a big myth (and it may be your roadblock) that needs attention. The Myth: I Have No Time to Blog Every now and then I poll my blog readers and ask about their challenges with blogging. I suggest reframing the challenge from “I don’t have time to write on my blog” to “I make time to market my business.” A business blog is one of the best tools you can use for extending your online visibility because it’s the dynamic hub of your business on the web.
I propose you devote a minimum of 30 minutes per day focusing on your blog marketing activities. It’s not really that much time when you think about it, especially for the return you can get from consistent effort. So how do you make time? #1: Create an Editorial Calendar There are two steps to creating an editorial calendar. Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference. On January 30th, I’m speaking at the Social Media for Nonprofits in New York City. (You can get a discount of $20 off the registration by entering the code “Beth” when you sign up although the discount only works on the more expensive tickets).
This year, since content curation, is a social media competency that I’m focusing in my own learning and teaching , I’ll be doing a conversational presentation on the topic. Robin Good, one of the best content curators on the planet, will join me via skype from Italy. In preparation, I’m doing a pre-recorded skype interview with Robin as a back up for a live interview.
As is my presenting style, this will be an interactive session. Here’s why I think content curation, especially the practice, is very important for us to embrace in the nonprofit sector: On an individual practice level, with more and more information being shared and published on the web, the act of content curation can actually reduce our information overload.