NADA 2012 Follow-up: 4 Ways Convergence Will Affect Dealers | Velocity | DalePollak.com. I’d like to thank all of the dealers and their teams who visited vAuto’s booth to learn more about our Provision inventory management system and other products and services. The positive responses about Provision confirm it’s a game-changer for the industry. While chatting with dealers and managers at NADA, I was struck by how often the dialogue turned to convergence. The topic came up in virtually every corner of conversation—from the convergence of vendors (e.g., the vAuto integration with AutoTrader.com and Manheim ), the convergence of technology (e.g., the merger of desktop and mobile), the convergence of customer shopping behavior online (e.g., the blend of search and social media with Google+), the convergence of technology and process (e.g., process metrics and accountability) and the convergence of ownership (e.g., the outlook for increased buy/sell activity). 1.
Efficiency will bring advantage. 2. 3. 4. How AutoTrader.com uses primary research to clarify the car-shopping process. Editor’s note: Joe Richards is senior manager of research at Atlanta-based AutoTrader.com. With 15 million+ unique monthly visitors and an aggregate of millions of new, used and certified pre-owned cars from thousands of auto dealers and private sellers, AutoTrader.com is in the business of connecting car buyers and car sellers. Along with private sellers buying ads to list their car(s), automotive dealers and associations, ad agencies and auto manufacturers also advertise on AutoTrader.com. Just like any other media buyer, these advertisers often raise the question of measurement. We often hear, “How can I measure and truly understand the impact of my advertising dollars?”
Or “If I only knew which parts of my advertising were working, then I could save a lot of money and increase my business.” Unfortunately, one of the most common misperceptions today among the media-buying community is that online media is automatically more measurable than traditional media. Used primary research. PricingNews’s profile. The Most Advanced Vehicle Market Sales Analysis Tool For Dealers - Cross-Sell.com. In its newest effort to keep our dealers abreast with the ever-changing market, Cross Sell is happy to introduce MarketControl AnalyticsTM. MarketControlTM Analytics is a comprehensive and integrated suite of products delivering a real-time decision-making solution to increase inventory turn rates and maximize profits. It combines a suite of products, including pricing, stocking, appraisal and sourcing, to deliver the industry's best solution set.
Drive traffic to the showroom and guarantee placement on the industry’s leading marketplaces by competitively pricing used inventory Use comparative sets to study local competition and understand how to price specific vehicles. Filer vehicles to find exact matches to target vehicles. Increase profits by stocking highly demanded, competitively priced vehicles in the market. At-a-glance snapshot to see how your inventory compares to the competition. Create targeted inventory shopping lists. Vehicle Management - ADP Dealer Services. DrivingSales.com | The Largest Automotive Marketing & Car Dealer Social Network. Big data: The next frontier for innovation, competition, and productivity | McKinsey Global Institute | Technology & Innovation.
The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by MGI and McKinsey's Business Technology Office. Leaders in every sector will have to grapple with the implications of big data, not just a few data-oriented managers. The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future. MGI studied big data in five domains—healthcare in the United States, the public sector in Europe, retail in the United States, and manufacturing and personal-location data globally. Big data can generate value in each. For example, a retailer using big data to the full could increase its operating margin by more than 60 percent. 1. 2.
Podcast 3. 4. 5. 6. 7. Www.dealersedge.com/Media/E-CommerceProductCatalog/DCK2.pdf. DealerELITE.net.