What If: The New New York Times
The New New York Times The New New York Times, or NNYT, would have a writing staff of say 50 people. These are among the best journalists in the world, and let’s say they wanted to pay themselves $200,000/year, a top salary for a reporter of that stature.
Bloggers and (Personal) Brand-Building - eMarketer
Bloggers who post about products and services may get some attention from brands in the form of free items and other perks—enough to attract the notice of the US Federal Trade Commission, at least—but the visibility they gain through publishing their thoughts also helps them in less-tangible ways. Nearly six in 10 of all the bloggers surveyed said they were better known in their industry because of their blog, and one-quarter had used their blog as a resume or sent it to potential employers. Further, bloggers who post for a business reported even higher levels of success: 71% had increased visibility for their company, 63% had converted prospects into purchasers through their blog, and 56% have seen their blog bring their company recognition as a thought leader in the industry. Fully 70% of bloggers polled by Technorati said they talked about products or brands on their blog.
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