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A staggering four out of five consumers would rather buy from socially and environmentally responsible companies, says a 2003 Social Market Foundation study. It would appear that Corporate Social Responsibility (CSR) is no longer just desirable, it’s essential to business growth. The Confederation of British Industry defines CSR as an acknowledgment by companies that they’re ‘responsible not only for their financial performance, but for the impact of their activities on society and/or the environment’. This includes responsible sourcing of products and services, as well as respecting all stakeholders’ needs, not just shareholder profits. Alison Garner, communications manager for CSR at BT, says the company’s main challenges are sustainable economic growth, wider inclusion of all sections of society and tackling climate change. http://www.insight.bt.com/articles/Briefing-social-responsibility/

BT Business Insight - Articles - Briefing: social responsibility

http://www.unicef.org/infobycountry/brazil_43538.html

UNICEF - Brazil - UNICEF and British Telecom launch ‘edu-communi

UNICEF and British Telecom launch ‘edu-communication’ project in São Paulo SÃO PAULO Brazil, 11 April 2008 – The excitement was palpable at the recent launch of the new UNICEF and British Telecom youth participation programme focusing on education and communication in low-income communities in Brazil. One participant, Maria, 12, was certainly inspired, proudly declaring: “If you see that the world isn’t changing, it’s up to you to change it!” The UNICEF-BT programme will support and train Brazilian adolescents to use a range of communication tools to improve the quality of education in their schools and communities – and to teach them to make better life choices.