Asia
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Beijing or Shanghai? Where is the luxury demand of China? Following a study done by MSN China; Liu Shu, chief editor and executive producer of MSN China Portal, said 38 percent of Beijingers are regular customers of luxury products, higher than 37.3 percent in Shanghai and 33 percent in Guangzhou.
LOokOut China!! Outdoor Media in China
China's Freshest Advertising, Media & PR Landscape
BEIJING- Optimedia(突破传播) Beijing has won Mengniu’s media account again recently, and will responsible for the online media planning and med...真相在这里：这是著名豪华汽车品牌凯迪拉克今年“110周年瞩目风范”营销活动的序曲，此举目的在于“以一种全新的病毒营销方式，在传播初期，引发网友好奇与兴趣”。为此，广告主和网络营销代理公司激创广告，借愚人节东风，整合应用多种创新手段，打造了此次凯迪拉克“风范门”系列事件；同时还将有更多创意出街。 即将盛大登陆中国市场的法国知名广告代理商Fred & Farid为互动中国的读者抢先带来其巴黎团队新鲜出炉还未发布的系列TVC作品欣赏：包含两段TVC及一段制作过程。该作品是Fred & Farid为果汁品牌Orangina旗下全新低热量果汁系列 “Miss O!”制作的系列TVC广告，将于2012年4月11日在法国播出。让我们先来一睹为快吧！
DamnDigital | 互动中国
DB Breweries' Export Dry Bevan from Colenso BBDO Auckland's overnight hit series The Wine is Over has been named the March NAB Newspaper Ad of the Month. "Everything had been considered," said the judges. "It's hard to get all the elements in - but they have, with an ad that's eye-catching, nicely crafted, straight to the point, with humour that's really clever." The judges were Adam Thompson (Saatchi & Saatchi NZ), Adam Barnes (Ogilvy Auckland), and Levi Slavin (Colenso BBDO, Auckland) - who abstained from judging. The winning creative team receives $250 cash with their ad also sponsored into the 2013 Axis Awards by NAB; it will appear in the What's New showcase in AdMedia and is a finalist in the 2011/12 $10,000 Newspaper Ad of Year competition - to be judged later this year.
Campaign Brief
Shed a tear with me friends as the holiday season of Christmas, followed by New Years, followed by Chinese New Years and the accompanying general work malaise, a mixture of biting cold with the ever looming “block of time off” on the horizon, fades into the distance. Yes, it’s officially time to get back to work. To those semi-entrepreneurial spirits, who want to burn a hole through this world with a team of like minded compatriots; once joining will work on interesting projects executed through [...]
Littleredbook.cn
Ads of China // 中国广告
Shanghai’s Guangyin Yoga Club (光胤瑜伽) became famous outside China this week. The marketing idea implemented to promote the club hit international websites and the story quickly spread across numerous sites. The idea itself (from February 2010) placed one of the club’s yoga masters in a wooden box that was placed in various locations across Shanghai.