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Firefighter's dramatic video takes you to lines. BEND, Ore. - As the Pole Creek Fire continues to burn, were getting a much different view.

Firefighter's dramatic video takes you to lines

Fire information officers released new video Thursday of a burn-out operation on Three Creeks Road. John Nokes, a firefighter on the lines, captured the moments as flames shot into the night sky Tuesday. The video gives more insight into what firefighters are up against as they fight the flames. Five Basics of Effective Branding For Schools. My mother used to tell me ‘You only get one chance to make a first impression’; I still find this so very true.

Five Basics of Effective Branding For Schools

When looking for a school or college for your children you will want to find the very best you can for obvious reasons. A poor first impression is likely to put me off completely. A good first impression is far more likely to grab my attention and make me want to look at the school or college as a potential contender for my child’s educational needs. Believe me good branding makes all the difference for schools and colleges trying to fill their courses. Branding for schools and colleges is a must in this day and age. The 'Busy' Trap.

Anxiety: We worry.

The 'Busy' Trap

A gallery of contributors count the ways. If you live in America in the 21st century you’ve probably had to listen to a lot of people tell you how busy they are. It’s become the default response when you ask anyone how they’re doing: “Busy!” “So busy.” “Crazy busy.” The New York Times - Breaking News, World News & Multimedia. New Data Reveals How Marketers Use Social Media [INFOGRAPHIC] In just a few hours, SEOmoz CEO Rand Fishkin and HubSpot CTO Dharmesh Shah will reveal the results from the SEOmoz annual industry survey on the state of SEO and internet marketing in their joint webinar at 1 p.m.

New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]

EST. The survey specifically aimed to highlight the state of search engine optimization, internet marketing, and the marketing profession in 2012, and SEOmoz shared this exclusive data with us in order to reveal some key insights about social media usage before the official webinar . Social Networks: Premium vs Freemium. Screenshot of App.net shows a bare bones microblogging platform So why does App.net have an uphill battle to reach mass market?

Social Networks: Premium vs Freemium

I’d argue that while niche premium social networks may emerge, however they’ll only serve a small market. The majority of the addressable mass market is already accustomed to advertising in other media channels, so being exposed to highly relevant ads in will be worth the . App.net - Intelligent App Marketing. Pop Goes The Social Media Bubble. Is there a social media bubble?

Pop Goes The Social Media Bubble

Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the social media bubble. Now what? 4 Marketing Paradigms All Marketers Must Embrace. How B2Bs Can Create a Thriving Facebook Community [Slide Show] Sales Funnel Planning and Analysis Yields Best Leads. Nike debuts "ParaNorman" kicks - Portland Business Journal.

SearsKilledMyDog.com: The Anatomy of a Social Media Nightmare Averted – A Case Study. Adorable Toot, The Junkyard Dog Of Social Media Nightmares SearsKilledMyDog.com: The Anatomy of a Social Media Nightmare Averted – A Case Study You are the social media strategist for Sears Hometown Stores.

SearsKilledMyDog.com: The Anatomy of a Social Media Nightmare Averted – A Case Study

It’s Friday, the end of a long day, at the end of a long week. Your Klout Score Just Changed. Here's Why. Your Klout score may have just changed, by a lot.

Your Klout Score Just Changed. Here's Why

Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout told Mashable. “We’re looking at a bunch of new stuff.” The service is looking at 12 billion data points per day across the seven social networks it looks at — 12 times more than it did previously. While things like your number of friends on Facebook and followers on Twitter still play a role in your overall score, Klout puts more weight on who those followers are and how you’re engaging with them.

Stronger Customer Relationships EBook - Radian 6. Social Pros 27 - Jeremiah Owyang and Rebecca Lieb. Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters.

Social Pros 27 - Jeremiah Owyang and Rebecca Lieb

But those two letters are critically important to your company’s success. You’re not competing for attention only against other, similar products. Google to Buy Frommer's Brand From Wiley & Sons. Social Media Today / Social Media Case Study: Houlihan's Restaurants #fb. What Are The 36 Rules Of Social Media. 5 elements of 'old-school' PR—and why they rule. Call me old-fashioned, but I’m a traditionalist when it comes to practicing PR.

5 elements of 'old-school' PR—and why they rule

There’s been much speculation over the longevity of “old school” methods and how social media will eventually replace the press release, the press conference, and good old “look’em in the eye” relationships. I’ve embraced social networking, geo-locating, and Instagram as much as the average up-to-date PR pro, but the more I look at the practice of public relations, the more I realize how much the old tried and true methods are the ones that still resonate and work. Here are five elements of old-school PR, and why they continue to rule: 1. The press release Oh, yes, you’ve heard the same thing I have: “The press release is dead!

Well, I’m here to tell you the press release is alive and well and useful. FTC Fines Google $22.5 Million Over Safari Privacy Charges. Google has agreed to pay a record $22.5 million settlement to the Federal Trade Commission over charges that it violated the privacy of users of Apple's Safari browser. News of the settlement — which is the largest in FTC history — leaked last month and was confirmed by the agency today. In a statement, FTC Chairman Jon Leibowitz said, "The record setting penalty in this matter sends a clear message to all companies under an FTC privacy order. Publications 9 Reasons to Quit Social Media Now 08/08. That may seem like a strange headline for a blog devoted to all things social media-related, but several news stories about social media have finally pushed me over the edge: I have to share my own growing skepticism about social media from a purely personal perspective.

Yes, social media represents an amazing advance in communications technology, which has opened whole new worlds of possibility in news, opinion, politics, entertainment, art, and activism -- not to mention marketing and advertising. And no, I don’t think anyone is coercing us to use social media, nor do I agree with people who claim that technology is “reshaping our brains” or “changing the way we think.”

But there are still plenty of good reasons for limiting or even ending your involvement in social media. 1. FCC Launches Computer Recycling/Donation Program - 2012-08-06 17:14:10. Automotive News. Facebook Success Summit 2012: Online Facebook Marketing Mega Conference. Dear Fellow Marketer; Has this economy hurt your business growth? Are you looking for an easy way to tap the amazing reach of Facebook? Could you use some guidance and fresh ideas? Yes, the promise of Facebook is strong: Direct connections with more than 955 million customers and prospects who were previously unreachable.

Pinterest lets users sign up without an invite. One of the Internet's most popular social networks pushed its doors wide open today -- Pinterest has started open registration. This means users can sign up for an account without having to wait for an invite, the company said in a blog post. Before today, people had to request an invite from Pinterest or be invited by a friend who already had a Pinterest account. 5 Ways to Optimise your Social Media Messaging. What Do Doctors And Scientists Need To Know About Social Media? #video.

Wieden & Kennedy Wins Southern Comfort. Don’t Bother With Social Media Until You Have Email Marketing Nailed. Is Influence Moving Prospects From Likes To Buys? And we keep trying to close the gap between discovery and recommendation through Social Media and actual sales. 10 Companies That Totally Nail Copywriting. JCPenney to get rid of check-out counters and clerks, use self check-out machines and RFID chips. Student Caring: Higher Education / A Case Study in Social Media Demographics. 7 Ways to Drive More Blog Traffic Using LinkedIn. Sales Funnel Planning and Analysis Yields Best Leads. 3 Media Companies With Brilliant Facebook Strategies. Jim Walton to Step Down as Chief of CNN. Jessica McGowan for The New York TimesJim Walton, at CNN’s headquarters in Atlanta in 2008. 2:20 p.m. | Updated said on Friday that Jim Walton, the embattled president of CNN Worldwide, would hand the news giant over to a new chief at the end of the year.

Why a high Google rank is becoming 'worthless' Google now personalizes search results based on location, content type, and more. How and why you must adjust your strategy to reflect the new model. By Brad Shorr | Posted: July 27, 2012 If your company is fixated on its search rank, its approach to search engine optimization (SEO) is dangerously out of date. United Airlines Employees Abuse Disabled Veteran and His Service Dog. 5 Twitter Tools to Enhance Your Marketing. Oregon Man Survives Black Plague, to Lose Fingers, Toes.

How a Journalist Uses Social Media. What is the future of connectivity? · BellMarketing. Kitty Wells dies · BellMarketing. Twitter is about to be transformed. Every four years I settle in and enjoy the drama and spectacle of the Olympics. I have my own personal competition too, as I see how many people I can fool into thinking that I really know the scoring system in judo or the history of the heptathlon, or whatever is on the tube at the moment. INFOGRAPHIC : Scoring Klout. Ever since it was first introduced in 2009, Klout has seen its fair share of fans and critics.

Design for (Your) Product Lifetime. The Colorado shooting and the crowdsourced future of news. How Does Twitcident Cut Through Social Media Noise To Help During An Emergency? #infographic #video. Batman Shooting: Names Of Victims Emerge In Aurora, Colo. Century 16 Theater Rampage (PHOTOS, VIDEO) Voters Talking More About Romney as Attacks Escalate - Beth Reinhard. How to keep web copyright infringers honest. Pooch Power: What Dog-Friendly Workplaces Can Do For Your Business.

Social Business & B2B / Do Employers "Like" Social Media? #infographic.