BellMarketing
Marketing consultant. Freelance writer. Working mom.
Kozak Property Management.
Teaching. Supported Ed. Digital Marketing. Crisis communications. KP Seminar on Social Media. Nike Research. Well-beingInTheWorkplace. Coco's Haven. Online teaching. Writing Competitions. Competitive Analysis: Stepping outside the industry and ahead of the competition. Far too often, marketers become so ingrained within their own industry they fail to look elsewhere for valuable insights.
My goal for this post is to challenge you to broaden your horizons and escape the confines of your industry. I’m willing to bet you’ll find something worthwhile. First, a definition … Cross-industry competitive analysis is a study of company behavior and performance, outside of one specific industry, comparing several significant competitors. Using appropriate tools and tactics, researchers use analytic data to determine paradigm shifts within similar industries, and make predictions about possible cross-industry trends. (MECLABS has a series of free competitive analysis templates for you to download , in case you need a little help getting started.) Where to begin? Now, one of the most difficult aspects of cross-industry competitive analysis is trying to figure out where to begin.
The customer. Customer empathy [Cue team-wide epiphany] Related Resources: Marketing.
Blogging. 5 ways to NOT bore your audience. Brands can’t afford to bore people.
Consumers have too many distractions—too many tweets, posts, videos, articles, you name it, pulling their attention elsewhere. At the South By Southwest (SXSW) Interactive festival, blogger, author, and cartoonist Jessica Hagy gave a presentation on Friday night about her latest book, “How To Be Interesting.” Based on a popular post and slideshow she wrote for Forbes, her talk was made to inspire individuals to be interesting instead of so, well, boring. While many of the topics on the list were designed for individuals, some of her points could be applied to brands as well. 1. In such a cynical world, nearly everyone loves unbridled enthusiasm. 2. How often do we hear the words “corporate culture” tossed around today? Showing off the quirkiness of your culture can also inspire and engage your fans. 3. Hagy’s subheading to this point was, “If you don’t give a damn about anything, no one gives a damn about you.” 4. 5. “50 Best iPad Apps for Reading Disabilities” “50 Best iPad Apps for Reading Disabilities” Guest Blog by Rosa Ray Whether you’re the parent of a child with a reading disability or an educator that works with learning disabled students on a daily basis, you’re undoubtedly always looking for new tools to help these bright young kids meet their potential and work through their disability.
While there are numerous technologies out there that can help, perhaps one of the richest is the iPad, which offers dozens of applications designed to meet the needs of learning disabled kids and beginning readers alike. Here, we highlight just a few of the amazing apps out there that can help students with a reading disability improve their skills not only in reading, writing, and spelling, but also get a boost in confidence and learn to see school as a fun, engaging activity, not a struggle. Here are “50 Best iPad Apps for Reading Disabilities:” Helpful Tools Speak It! Fundamentals Reading.
Social Media Collaboration. Capstone. Pearltrees videos.