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Optimizing The B2B Content Marketing Funnel: Turning Contacts Into Clients. Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy.

Optimizing The B2B Content Marketing Funnel: Turning Contacts Into Clients

You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Facebook’s Organic Reach Decline: How To Respond In 4 Steps. What can you do about plummeting Facebook post reach?

Facebook’s Organic Reach Decline: How To Respond In 4 Steps

Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Organic reach has been a sore subject for brands since late 2012.

Smart Ways to Combine Content Marketing With SEO. 5 Ways to Bring Efficiency to your Content Development Strategy. Content is king.

5 Ways to Bring Efficiency to your Content Development Strategy

Bill Gates is credited with first coining the term in a 1996 blog post, and the phrase has since been discussed, critiqued and repeated ad nauseam. Yet, it couldn’t be truer today. In an always on, internet-driven world, content is more important than ever and the competition for consumer eyeballs has never been stiffer. Creating content is often difficult and expensive, but it doesn’t have to be. Here are five strategies to get the most out of your content marketing. 1.

Image: Shutterstock. If your budget allows for it, a full time editor or content creator can mold the voice and personality of your brand. 2. 120 Blogging tips to promote your blog Social Media Mamma. 120 ways to promote your blog A blog is one of the most effective ways to promote your business and website.

120 Blogging tips to promote your blog Social Media Mamma

These 120 Blogging tips produced by Digital Philippines are divided into a 9 part series. A comprehensive list of tips to promote your blog and power up your Social Media marketing strategies. There are lots of elements to creating an effective blog. One of the advantages of a well constructed blog that is continually updated can really help increase your web traffic results. 5 Basic Tips to Improve WordPress for SEO and the User Experience. 10 Simple Ways To Quickly Improve SEO Rankings. It’s quite interesting how everyone who starts a new website sooner or later runs into something called SEO.

10 Simple Ways To Quickly Improve SEO Rankings

In the beginning, it can be quite hard to get your head around it since it is far more complex than you might think. If you have the skills and knowledge to master it, the traffic you can gain from it can be compared to having a store on the most crowded street in New York. It just doesn’t compare to anything else. Sure, a sporadic viral article every once in a while is probably the closest you can get to feeling the rave of a top spot on Google search results for example.

But for a beginner, it is a difficult thing to grasp, and it can almost become a myth when you look at how many different variables play a part in the end result. However, there are several easy things you can do in order to increase your SEO and potentially rank higher on the search engines. It’s basically small things like this that will slowly increase your website’s ranking.

Via: [] 10 Tips for Corporate Blogging. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

10 Tips for Corporate Blogging

In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company's happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world. There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we've narrowed down the key elements that companies should focus on. 1. 2.

4 Hot Apps for Microvideo Blogging. Much of today's home video is now shot on smartphones, a movement which has proliferated mobile microvideo applications.

4 Hot Apps for Microvideo Blogging

As the number of apps continues to rise, it’s possible that microvideo blogging could be the next big thing. With microvideo blogging apps, you can record short video clips and share them instantly with your friends and family via your social media networks, email or SMS. SEE ALSO: Top 5 Instagram Alternatives for Android Here’s a breakdown of the top four microvideo apps and their accompanying features.

What do you think about microvideo apps, could they be the next big thing? Image courtesy of iStockphoto, AleksandarNakic. Is Your Business Guilty of These 6 Blogging Mistakes? Nellie Akalp is a passionate entrepreneur, small business advocate and mother of four.

Is Your Business Guilty of These 6 Blogging Mistakes?

As CEO of, a legal document filing service, Nellie helps entrepreneurs start a business, incorporate, form an LLC or set up sole proprietorships (DBAs) for a new or existing business. Is Your Business Guilty of These 6 Blogging Mistakes?