Can Sustainable Fashion Ever Be Fashionable? Why is it so hard to find sustainable clothes that genuinely excite us?
Yes, there are designers creating beautiful clothes that don’t compromise on ethics, but the list is small. Beyond that, we’re left wanting more. So much of what makes fashion great is that inspirational, aspirational, have-to-have-it feeling, yet somehow, sustainable fashion has developed a patina of sluggishness in the style department. Surely the two don’t have to be mutually exclusive? And what will it take to get to a place where sustainable fashion is just fashion? H&M Trying to Prove 'Ethical Fast Fashion' Is Not an Oxymoron. In the context of the huge market for fast, disposable fashion, H&M’s brand promise to offer quality fashion at the best price might seem like an oxymoron.
But the brand is determined to make good on its goal to “provide fashion for conscious consumers” by making quality clothing more widely accessible. "We want to make sustainable fashion more democratic," Helena Helmersson, H&M's head of sustainability, told Reuters last week. "We don't aim for sustainability to be a luxury thing.” Discussion roundup: sustainability in the fashion business. What should the priorities be for the apparel business?
• Labour conditions, water footprints, fibres and carbon. An initial step would be for companies to make a concerted effort to adopt a few fabrics that are more sustainable but which may cost 5-10% more in base price. This would cause a chain reaction in the rest of industry. How the most sustainable dress in fashion was created How can the fashion industry become more sustainable? Fashion Trends' Impact on Society. Sustainability in the Fashion Industry - Supply Chains Effect on the Environment. As one of the biggest players in the global economy, the fashion industry has a responsibility to help protect the environment.
We’re commemorating this Earth Week by asking some tough questions about our impact on the planet and what we can do about it. We’ll also be profiling people and companies who are instigating change. We’re calling the series “,” and to kick things off, Maya Singer takes a look at the harsh realities of the fashion supply chain.