Da produção de conteúdo à produção de conteúdos épicos. Adnews lança Especial sobre Branded Content - ADNEWS. A partir da próxima segunda-feira, dia 17, você acompanha aqui no Adnews o Especial Branded Content. A iniciativa inédita traz uma série de reportagens e entrevistas sobre a atividade no Brasil e no mundo. Em pauta, temas como os grandes cases nacionais e internacionais, o estágio de evolução do conceito e da prática no país, o papel das agências no amadurecimento da disciplina estratégica, a percepção e o resultados de alguns clientes, entre diversos outros caminhos.
“Essa iniciativa é fundamental porque o mundo inteiro está discutindo e tentando encontrar o caminho. Quanto mais o Brasil se envolver nessa discussão, menos tempo a gente perde e mais rápido a gente se adapta ao formato. Se não começarmos a debater isso imediatamente, corremos o risco de tentar aplicar algo de maneira errada, que não funciona e está fadado ao fracasso”, acredita Fernando Palacios, professor da ESPM e diretor da Storytellers. Redação Adnews. Content Marketing Examples from 10 Top Brands - Ceros Blog.
When you think about your favorite brands, what comes to mind? An image? A person? A story? The most powerful brands ingrain themselves into our lives with great content. Historically, this content has been limited to ads and commercials. There are hundreds of brands with excellent content marketing programs. In this article, we’ll take a look at content marketing examples from 10 top brands and dive into what’s so great about each one. Example 1: Coca-Cola Journey Brand: Coca-Cola Website: What I Love Coca-Cola has long been a frontrunner when it comes to brand content creation. A few specific things that I love about their content marketing approach: Example 2: The Red Bulletin Brand: Red Bull Website: Red Bull is the Taylor Swift of brand content marketing.
While the brand has gotten more buzz from their in-person events / stunts, their digital content is equally thrilling. Example 3: Destination Kors Brand: Michael Kors. Software de Automação de Marketing | SharpSpring. Whitepaper: The Power of Visual Storytelling - Insights. 37 Content Marketing Influencers on Brand Storytelling & Technology. Once upon a time, brand storytelling was confined to the realm of static text and pictures. With today’s technology, brands can now share their stories in dynamic, creative ways. “Technology's made our stories more magnetic, fun and compelling. Essentially, if you can imagine it, you can create a digital party for your audience to enjoy it.”
“It's taken too long for marketers to let go of the print paradigm. We're still doing Gutenberg-style pages online (PDFs, whitepapers, eBooks…). Interactive microsites like t h i s o n e f r o m N e w s C r e d are one of many next-generation storytelling formats brands are using. "Technology allows brands to tell stories better than ever before. "Technology allows brands to tell stories better than ever before. "Brand storytelling has been impacted by technology since the advent of the printing press (if not earlier). "The past few years in brand storytelling is akin to 100 years of marketing in our grandparent’s era.