3 Types of Qualifying Criteria for Scoring Marketing Leads. Lead scoring isn’t really a numbers game. Sure, there are points assigned to a lead based on multiple criteria, but lead scores are used to determine sales-readiness by quantifying activity that's driven by quality information. And that information comes from two places: the lead and your sales/marketing team. In fact, the historical website activity data and good old-fashioned sales qualifying questions can provide all the information you need to begin scoring leads—and automating communication based on those scores.
But not all information is scored equally. Here are three primary types of criteria that should be established in order to properly qualify leads and how each influences the actual scoring: Engagement Scoring based on engagement seems pretty simple on the surface. Engagement, however, can provide more false positives than other type of criteria. Behavior Persona Scoring based on persona is the most valuable type of scoring you can do. How These Points Are Used. 11 Kick-Ass Call to Action Examples, and Why They Work.
Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end. However, there is hope. To get your prospects to do what you want, all you have to do is include a compelling call to action on your website and in your marketing campaigns. Simple, right? Well, actually, call to action marketing is harder than it sounds. Fortunately, there are many companies who have already done the hard work of A/B testing their call to action buttons, so you don’t have to. In today’s post, I’m going to show you 11 kick-ass call to action examples, and explain why these call to action phrases work so well.
MORE: 7 Ways to Upgrade Your CTA 1. We’re big fans of Crazy Egg here at WordStream, and not just because they offer a cool product. Why It Works This CTA hits several major marks. 2. 8 Inspiring Website Hero Messages. Who are your heroes? Why do you admire them? Whether you're conjuring up images of the Avengers or thinking of someone from the TIME 100 Most Influential People list, chances are, they share some important qualities. They're strong. Bold. They stand up for what they believe in. I'll bet these are all qualities you want others to associate with your company, too. How well does your website reflect what your company aspires to be? If your website was a preview for a movie, would you wait in line to see it? Your website gives you just a short window of opportunity to grab someone's attention. It's up to you to save them with a great hero message. What is a Hero Message? A hero message is a short, intriguing statement that captures the essence of what your company does.
It's not necessarily a tagline, nor is it your elevator pitch (although that usually follows just below it). It's designed to inspire, invite and even evoke emotion. Need some inspiration? Adobe Lights. Intel Intuitive Surgical Kareo. Agencies & Creatives. Agencies & Creatives. Inbound Marketing Agency | Kuno Creative. Mountain view - Digital Strategy Agency - Methodology.
Agencias DNA. Blackline Case Study. EPIC Agency - Effective creativity for digital awesomness. What's Changed About Inbound Marketing That You Don't Know. Inbound Marketing Changes That Drive Lead Generation It took 50 years for marketing to change, but the pace of change over the last 10 years has been lightning fast. That change has accelerated over the past few years, and today a month doesn’t go by at our inbound marketing agency without some changes to the way we deliver services to clients. The common denominator among all that change is laser-focused business results for clients.
If we can change what we do and how we do it to improve lead generation and new customer acquisition for our clients, we’re doing it. Here are some of the more recent changes that you might not be aware of today. Growth-Driven Design Even if you’ve heard of this, you still might be asking “what is it exactly?”
However, growth-driven design — or as we refer to it, conversion optimization — is a very important tactic for inbound marketing engagements. The way you apply it is with ongoing adjustments to every aspect of your website. Off-Site SEO Inbound Sales. AdWords: Keyword Planner. S Free Keyword Tool. Learn More about The FREE Keyword Tool Want to know more about The Free Keyword Tool, like where it gets its data, what "relative volume" means, or how it compares to other free keyword tools?
Then, keep reading or you can use the links to the right to jump down to a particular topic of interest. What People are Saying about The FREE Keyword Tool Here’s what some of the biggest names in search marketing have to say about The Free Keyword Tool. "The coolest feature it offers is that it allows you to download thousands of keywords at once. " - Aaron Wall, SEOBook "WordStream has launched a free keyword research tool that is better than Google's limited one. " - Frank Watson, Search Engine Watch "In a time where most willingly pay for multiple commercial tools, it's refreshing to see one free tool deliver great results that render the others useless. " - SEO expert Eric Lander "An awesome alternative to paid Wordtracker or Keyword Discovery. " - Search Engine Journal Yes! 100 Tools Every Marketer Should Know. As digital marketers, we all know that the right tools can make a big difference.
They can increase our efficiency, help us collaborate, and organize everything that’s going on. With the help of these tools, we can do our jobs better. That’s why we’ve curated 100 awesome marketing tools you should know. These tools can help you manage projects, collaborate with your team, amp up your content efforts, increase your social media savvy, and so much more. Project management These tools will help you organize and manage projects. Team communication These tools will help you communicate and collaborate with those in and outside of the office. Slack – Slack is a modern chat tool that brings all your team communication together. Calendars and appointments These tools will help you seamlessly create calendars, appointments, and meetings.
Calendly – Scheduling meetings over email can result in a lot of back and forth. Search engine optimization (SEO) Content marketing Writing & content creation Live chat.